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REG - Zoo Digital Group - ZOO Digital launches Korean hub

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RNS Number : 7761D  Zoo Digital Group PLC  07 March 2022

7 March 2022

 

ZOO DIGITAL GROUP PLC

("ZOO", the "Group" or the "Company")

 

ZOO Digital launches Korean hub to address growing demand for regional content

 

ZOO Digital Group plc (AIM: ZOO), the leading provider of end-to-end
cloud-based localisation and media services to the global entertainment
industry, today announces the launch of ZOO Korea following a strategic
investment of 51 per cent in its long-time partner, WhatSub Pro.

 

ZOO Korea will deliver an in-territory servicing hub for the biggest names in
entertainment, helping to address the growing global demand for Korean content
and distribution of non-Korean titles in the country with high-quality, secure
dubbing, subtitling, quality control and media services.

 

The new hub strengthens ZOO's regional presence with experienced in-territory
capacity and increases its media services capabilities. It will ensure ZOO is
even better placed to support its global clients with premium localisation
into and from the Korean language. At a time when Korean content is amongst
the most watched in the world, this enables content owners to bring local
language shows and movies to new global audiences, and to expand viewership in
Korea.

 

Global hits like Squid Game - the most watched Netflix show in more than 90
countries - have highlighted the international appeal of Korean content and
the value of local content to streaming companies building their presence in
new markets. Having launched in the region last November, Disney+ has
announced plans to create more than 50 Asia Pacific original productions by
2023, while Netflix has reported having spent more than $1 billion on original
Korean programming since 2015, including $500 million in 2021 alone.

 

Founded in 2015, WhatSub Pro has a network of dedicated Korean linguists and
media specialists devoted to audiovisual content such as movies, drama shows,
documentaries and gaming. The Seoul-based language services provider and
partner to ZOO since 2015 offers high-quality subtitling, dubbing, quality
control and media services, supported by a combination of in-house and
freelance talent.

 

The launch of ZOO Korea forms part of ZOO's global growth initiative to
support major content creators and streaming services, as outlined in October
2021. The Company will make further announcements regarding its investments as
deals are completed.

 

Stuart Green, Chief Executive Officer of ZOO Digital, commented:

 

"Korean content is becoming increasingly popular in global entertainment,
garnering new audiences due to its high production values as viewers embrace
foreign-language shows and movies. ZOO Korea will help our clients create the
very best localised versions of this content and capture the imagination of
new global followers and fans.

 

"With this investment, we can meet growing demand from our clients by offering
an immediate established presence with a reputation for delivering high
quality within the entertainment industry, fully integrated with ZOO's global
ecosystem. This makes it easier for global companies to localise their content
for Korean audiences, as well as helping local Korean content to reach new
audiences around the world."

 

Jonghyun Oh, Managing Director, ZOO Korea / WhatSub Pro added:

 

"ZOO Korea opens up new possibilities for content owners in the region and for
the biggest players in global entertainment. With this strategic investment,
we will be delivering our extensive local knowledge and dedication to cultural
authenticity, now backed by ZOO's global reach and innovative technology.

 

"With the boom in video streaming services and the growing popularity of
Korean content, there is a huge demand for experienced, proven media
translators and dubbing artists. Now more than ever, content owners need
dedicated talent, and this partnership will enable ZOO Korea to retell stories
authentically on a global scale. We're ready to be the go-to provider of
Korean-language localisation and media services to the biggest names in the
entertainment industry."

 

 

For further information:

 

 ZOO Digital Group plc            +44 (0)114 241 3700
 Stuart Green
 Phillip Blundell

 Stifel                           +44 (0)20 7710 7600
 Fred Walsh / Tom Marsh

 Instinctif Partners              +44 (0)20 7457 2020
 Matthew Smallwood / Joe Quinlan  zoo@instinctif.com (mailto:zoo@instinctif.com)

 

 

About ZOO Digital Group plc:

 

ZOO Digital supports major Hollywood studios and streaming services to
globalise their content and reach audiences everywhere, by providing
world-leading, technology-enabled localisation and media services.

 

Founded in 2001, ZOO Digital operates from hubs in Los Angeles, London, Dubai,
Istanbul and Seoul with a development and production centre in Sheffield, UK.
The company is targeting $100m sales in the medium term.

 

The Group provides media services through its platforms that include: ZOOsubs,
ZOOdubs, ZOOstudio. Its full-service proposition delivers the end-to-end
services required to prepare both original and catalogue content for digital
distribution; these services include dubbing, subtitling & captioning,
metadata creation & localisation, artwork localisation and media
processing. Alongside this offering, ZOO also provides its customers with
management platforms and strategic solutions to support their own internal
globalisation operations.

 

ZOO is a go-to service partner for media businesses looking to globalise their
content across different territories, languages and distribution platforms.
Using its innovative technology-enabled approach, ZOO helps its customers to
reduce time to market, lower costs and deliver high quality products to their
global audiences. The business has frameworks in place with all major
Hollywood studios and streaming services. Its customers include Disney,
NBCUniversal, HBO and ViacomCBS.

 

ZOO's competitive advantage arises from three interlinking factors - the
leading role it has played in the digital transformation of its sector; the
world class proprietary platforms that it develops to enable this
transformation; and the global supply chain of thousands of freelancers,
working collaboratively in ZOO's platforms, which delivers services that scale
easily to meet demand. These factors combine to make ZOO uniquely geared to
capitalise on new market opportunities in a fast-paced and constantly evolving
industry.

 

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