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3092 - ZOZO Inc News Story

¥1398 45.0  3.3%

Last Trade - 03/04/20

Consumer Cyclicals
Large Cap
Market Cap £3.11bn
Enterprise Value £3.13bn
Revenue £908.8m
Position in Universe 242nd / 3869

Billionaire Maezawa tops Japan's most followed Twitter rankings

Tue 14th January, 2020 10:17am
By Sam Nussey
    TOKYO, Jan 14 (Reuters) - Fashion billionaire Yusaku Maezawa
has became Japan's most followed Twitter account, the social
network said, boosted by a $9 million giveaway to his followers.
    Maezawa's 7.2 million followers puts his account narrowly
ahead of acid-tongued comedian Hiroiki Ariyoshi, who has 7.19
million followers.
    The entrepreneur, who last year sold his online fashion
business Zozo Inc  3092.T  to SoftBank Group Corp  9984.T , has
driven up his follower numbers by offering 1 million yen
($9,000) each to 1,000 Twitter followers selected at random from
among those who retweeted a Jan. 1st post.  urn:newsml:reuters.com:*:nL4N29D1X1
    As of Monday, that tweet has been shared 4.1 million times.
The deadline was Jan. 7. 
    Maezawa already holds the record for the most retweeted post
globally, Twitter said, with a tweet from last year promoting a
smaller, $900,000 giveaway shared 4.3 million times.
    As CEO of Zozo, Maezawa stood out in Japan's conservative
business culture in part through his off-the-cuff remarks on the
social network, with the entrepreneur also active on Instagram
and recently starting a YouTube channel. 
    Japanese celebrities have been slow to embrace new media, in
part because the country's network of powerful talent agencies
have remained focused on television and its lucrative
advertisement revenues.
    However with ad spending shifting online, Japanese talent is
eyeing online media, drawn by the sense of connection with fans
it can engender, with recent examples including model Nicole
Fujita launching a YouTube channel. 
($1 = 108.3700 yen)

 (Reporting by Sam Nussey, Editing by Raju Gopalakrishnan)
 ((sam.nussey@tr.com; https://twitter.com/SamNusseyRTRS;
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