Over the long run, cheap stocks have always had a tendency to outperform expensive stocks. But year after year investors continue to pour into the most glamorous, expensive stocks in the market. Value investors profit by buying cheap stocks and avoiding expensive stocks.
Buying better quality cheap stocks improves returns even further, while reducing portfolio risk.
I like buying Quality merchandise when it's been marked down. Warren Buffett
At Stockopedia we rank all the stocks in the UK for their quality, value and momentum in our famous StockRanks™.
The chart to the left shows how good, cheap stocks outperform expensive, junk over the long term.