This time of year is ideal to fine tune an investment strategy and to re-weight accordingly. It got me thinking about my best investment idea for 2018, or in other words the company with the most potential to reliably  increase in value in the coming year. My choice is Taptica International (LON:TAP)  - I hold.

Tapica’s business is pesky mobile phone advertising optimisation. The market for mobile advertising grew by +17% in the first half of 2017, so it’s a growing market. Taptica is up with the technology too, using Machine Learning to monitor changing behaviour and consumer trends. Taptica International (LON:TAP)  operates on a no £sale/no fee basis, so it is very aligned to its customers sales success.

The ROCE and ROE are an astounding 39% and 38% respectively. Stockranks rate it to with a Q score of 99 and a SR of 86. Add to this a F-Score of 9 and a PE of just 12 and Taptica International (LON:TAP) looks a bargain. The downside is a question mark over Israeli accounting rigor, but it is this doubt that makes its price so attractive.

In the absence of RNSs, other best ideas for the coming year are welcome?

Maybe controversially I have added the word reliably.... increase in value  to the 1st paragraph to avoid blue sky outfits where high hopes, rather than high probability metrics reign.

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