Have you ever watched a share rise and rise - and never had the courage to buy it? I do and regret it all the time. The numbers often look good, brokers are upgrading forecasts, but the price keeps grinding higher and gets away from you. You wait for a pullback but it never comes. A year later and it's doubled again!

This annual series is my attempt to fix that mistake. It rests on a counterintuitive idea - that the shares with the clearest, strongest price trends tend to continue to outperform. But these are the ones our instincts tell us to avoid.

While the research is robust, two years of published returns now back this strategy up. The May 2024 "Didn't buy Warpaint?" portfolio is up 71% against the FTSE All Share's 22%. The June 2025 "Didn't buy Rolls-Royce?" list did it again - +30% in just eleven months vs +15% for the FTSE.

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This year's top 20 are laid out below, but the same mental aversion applies - every share already looks "too late". You are likely to feel huge resistance as you read these names and their charts. But it's this psychology that underpins why the approach works - when everyone turns away, stocks are often underbought.

One thing worth mentioning. The share I name in the title each year has a habit of not leading the next pack. Warpaint slipped 12% in the year after the 2024 piece (and collapsed 64% over two years). Rolls-Royce has kept rising and made eighth place. As for Serabi Gold itself - up 412% since the 2024 list after 2 years of inclusion - it's not made the cut this time. Will it sustain its momentum?

The rules, recapped

A 2024 paper called Trended Momentum showed that shares whose price charts trace a smooth, orderly line - high "trend clarity" - significantly outperform standard momentum. You measure it with the r-squared of a regression line through the share price. The original write-up has all the details - but the graphic below is easy to understand - you want to pick a smooth glide path, not a wild one.

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Here are my own rules, which skew towards higher ranks:

  • Start from the 75+ StockRank universe (a touch broader this year…

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