... I thought was an appropriate title for this piece as we saw the launch this week of a new film version of Dad's Army in which no doubt the latest incarnation of Corporal Jones will utter his famous catch phrase. So what's that got to do with investing I can hear you thinking. Well the don't panic phrase is a good one to try and remember when we are experiencing volatile markets such as those seen this January and since equity markets, with the benefit of hindsight, topped out last spring / summer.

Now some readers may be younger than me and indeed you may have only got interested in the stock market in recent years when it seemed like it only ever went up. While some will be older than me and have seen it all before no doubt. But it is worth remembering that equity markets only go up about 60% of the time and in a bear market which is defined as a 20% drop from a top, they can and do go down by 30% to 50% or more as we saw as recently as 2008/9. In extreme cases when certain markets are unwinding from bubble conditions they can and do usually fall by around 80% or more from the peak - think .com stocks back in the early 2000's for a recent example of that.

Having said all that investing in equities for the long term (10 to 20 years) has in the past delivered decent real (after inflation) returns in the region of 5 to 6% per annum which is always worth remembering, but whether you achieve these returns is largely dictated by the price or rating you pay at the outset.  Swings in ratings both up and down help to drive secular bull and bear periods in markets which seem to have lasted on average around 17 to 18 years. It seems to me that having had a 17 year or so re-rating which peaked out in 2000 with the .com bubble, we have remained since then in a secular bear market as the FTSE has failed to make a decisive break into new high ground. This has not however precluded big swings a profitable period within that along the way, which is also in common with history. Any way if you want to read more about…

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