Good morning. Thank you Paul for a lot of good work on the Saga (LON:SAGA) case. It is certainly an unusual one. Some great positives with the very good new ships on stream and the financial and managerial from a previous CEO and very large shareholder. No substitute for skin in the game. Unless the individual is incredibly rich and doesn't care about throwing away £millions, then there is a lot of confidence to be gained in his actions.
So where are we? Today of course, there is the not unexpected but very welcome approval of the Oxford vaccine. This can only speed up the immunity of the target Saga audience, but the timing will still depend more on logistics than on the availability of the vaccine. In the meantime, we have the incredibly more damaging covid 19 mutation running riot in our community. Winter is not over, and 'the spring promise' I would add does not run out until the 31st of May, and that is for the vulnerable! Im not sure how many of the vulnerable will refuse the vaccine - my guess is very limited numbers, more good sense - but I noted that in Spain across all age groups the intended refusal rate has now come down form the 50s% to the 40s%. Amazing stupidity (but thats a personal view!). Incidentally, the Spanish authorities are going to keep a register of those offered but refusing to have the vaccine and THEY INTEND TO MAKE THAT INFORMATION AVAILABLE TO OTHER COUNTRIES (presumably the EEC ones, and others like the UK). This is a point I intend to return to when covering Vaccination Passports below.
Saga have a programme involving both ships starting in April for the Spirit of Discovery from Southampton and then Spirit of Adventure starting with its (naturally popular) INAUGURAL cruise starting from Dover in May. Discounts in the early months vary from 20-35% depending on cabin/suite chosen.
For some reason, I had thought I had indications from one of Paul's analyses over recent months that demand was high, but I cant find it and I may be wrong on that. I haven't done a detailed analysis for Spirit of Adventure, but did one for most of Spirit of Discovery . Without going into a list of individual cruises I have broken it down into sort of 'seasons'. Each ship take up to999 passengers. From April …