I see Paul thinks this might be a very early stage growth company but I am very puzzled by the founders approach.
Firstly SOSANDAR? The first reaction of my friend who is a PR specialist is that the name is wrong. Is it SOSANDER SOSENDAR SOSANDAR - compare with QUIZ ASOS BOOHOO.!
Secondly No figures. Come on - that is just not on.
Thirdly As a fat old man I wouldn't buy clothes from a company that modeled fat old men! My body image is much younger and fitter. So I think the founders (although much slimmer and fitter than me) got it entirely wrong when they personally model some of the larger sizes. People want to see aspirational not actual..

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