Reuters Insider - Honda unveils 2015 Fit at 2014 Auto Show

Acura Pharmaceuticals

13/01/2014 20:50

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 Source:             Thomson Reuters                                   
                                                                       
 Description:        Honda debuts revamped Fit at the North American   
                     International Auto Show in Detroit. The subcompact 
                     vehicle is sold in 123 countries.                 
 
 
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 Short Link:  http://reut.rs/1m3nZGM  
 
 
Transcript (May be auto-generated)

 That year it's forty years. -- court -- it's going out and CRV. Topping 300000. 
Units in the third -- -- fact civic. CRV and the court line achieved sales of 
more than one million new retail us. And when the official December registration
numbers come out just a few weeks. You can bet that four of our highest volume 
models that civic. -- -- Villa honestly will rank number one retail sales in 
their respective segments. That's because our sales momentum it's based on not 
to discount budgeted fleet there. Our momentum is real and driven by the 
purchase decisions by individual cups. And our commitment to retail sales 
supports the long term vision of our products. And protects investment good 
faith. Our customers put in on. You know it's why the Honda brand continued to 
be honored last year. Such as six incentives consecutive LG residual value 
awards. And the second straight KB the most trusted brand. At the foundation of 
our success of course our innovative new products. Like the ninth generation 
court which earned its 28. Car and driver ten best title. And the 2014. -- 
current year. And also the newly launched an even sportier more fuel efficient 
and well equipped 2014. Opposite. Now America's best selling compact car for the
third years very. Industry leading quality. And reliability are also part of the
foundation of the -- -- Now according to hope vehicle registration statistics. 
Honda vehicles are the most durable and longest land blasting any mainstream 
automotive brand. Within industry best 75%. Of all Honda vehicles sold in the 
last 25 years still on the road today. Now in addition -- sales account. We 
capped off the year by leading the industry involves fuel economy and safety. 
You know that's no easy -- According to the EPA. American Honda had the highest 
fuel economy. Lowest CO2 emissions and largest single year MPG. Increase of any 
manufacturer. Can't this leadership is only going to grow as we accelerate the 
deployment. A new earth dreams technology engine transmission and electric drive
systems. And this includes application. Of the very unique to motor hybrid 
system that powers the fifty mile per gallon accord hybrid. One of the first 
but. By no means the last Honda vehicle who deploy that system. And on the 
safety for a I just rolled out its revised safety ratings for 2014. And again 
our Honda and Acura brands remain at the very top. With an industry leading six 
top safety pick plus miles. And again more than any other plan. Hillary both 
fuel economy. And safety. Industry leading levels. And doing it well but while 
strengthening the value for the customer. In terms of performance. Features and 
technology. It speaks volumes to the core capabilities. Upon. So what we've got 
great moment. And little further strengthen our leadership position safety. And 
fuel efficiency and and fun to drive performance. Based on a clear product 
strategy that we're going to execute over the next three to four years. You 
could say we're more focused than ever on what we're past that. And what our 
customers. And our fans really love about us. 

And that means innovative power train and packaging to. You know this'll also 
help us drive. Future sales growth by aligning our products with the growth 
opportunities in today's marketplace. And no where's the strategy more evident 
in our capability more clear than -- the value we are introducing today. -- the 
vehicle orders. Honda first made its mark in America with a sub compact car. We 
hope for the past several years we just haven't had supplied take full advantage
of opportunities in the marketplace. That all changes next month with the start 
of our production -- on this eight. And newest auto plant in North America in --
-- Mexico. This is going to be more than 98%. Of behind the brand vehicles we 
fell in America. Will be built right here in North America. And -- establish a 
strong base here in North America for production of high value high quality 
stuff camp sub compact vehicles. That we need to attract a new generation. Now 
there's nothing small about our thinking for this growing segment. A year ago 
right here on this day we showcase. A new compact suvs that like fit it's part 
of our global contacts here. It'll come to market late this year and both will 
be built at our new plant in Mexico. And you know I don't think I'm going out on
the limb here when I say that no one and I mean no. Does small cars like -- Look
no further than the first two generations of fit. Which earned a spot on car 
drivers ten best list for seven straight years from the introduction. In 2006. 
For years it fit his set the absolute standard in the subcompact class. It's 
forty performance outstanding fuel economy safety and very flexible and spacious
it tears. With great power trains -- remarkable packaging it represents. The 
best of Honda in one -- back. Now we have no intention of changing that formula 
just kind of taking it to new heights. The new Honda Fit is already a best 
selling car in Japan where was introduced last fall. So we have a lot of 
confidence in this new mom. We're excited to bring to market 2015. Honda Fit 
it's more functional. More fuel efficient and a lot more fun to drive than ever 
before. And as you'll see it's a vehicle with capabilities. As to burst as the 
lifestyles of our customers. Take -- look. Okay. All right. I know that was for 
me. -- breaks them. You know. With a more energetic and sporty exterior space 
ship the sharp lines that emphasized that its aerodynamic profile profile. It 
really had a sleek and modern pictures -- You know larger sixteen inched higher 
outfitted with a new five spoke wheel design gives fit a really planted in 
sporty look. -- rear reflections and -- reflectors and LED tail lights highlight
the rear design provides fit a more aggressive stance. Underneath isn't all new 
platform 57 pounds light -- extensive use of high and all distraught ultra high 
-- deal. Which further advances. Sporty performance more nimble handling and 
fuel efficiency. While also enabling us to add new features contact important to
custom. You know retaining a similar exterior footprint of the current model 
that new fit it's an inch and half shorter. But thanks to -- packaging magic. 
Rear -- is increased by almost five inches. And passenger volume grows by almost
five cubic feet. And when it comes to cargo space. It has absolutely no -- with 
52. Point seven cubic feet of space. With a second rose 6040 split magic seat. 
That folds down absolutely flat. Fit is it true packaging marvel somehow 
mysteriously. Bigger on the inside than it is on the outside. 

An underdog but it's an all new one point five liter direct injected engine. 
Generating thirteen more horsepower in the outgoing model as well as an increase
of eight foot pounds of torque. The engineers mated with two all new 
transmissions. Either short shifting six speed and -- it's a lot of fun to drive
or sporty and fuel efficient -- EDT. While delivering greater performance 
acceleration. The new power train more and more lightweight body more 
aerodynamic form. Help the fifteen models -- deliver an estimated 334136. Miles 
per gallon. In city highway combined. 

It was our next generation ace body structure provide outstanding collision 
protection. We anticipate. Earning and its five star overall vehicle store score
and a good rating in the access crash test. Further advancing our records if you
-- Now if there's a big opportunity in the subcompact segment. It's -- improving
handling and ride comfort especially. In I would drive. Yet this new Pitt 
delivers outstanding comfort quiet while also improving handling and fun to 
drive performance. They're frightened new front and rear suspension -- more 
rigid body and a host of new noise reducing design features. Interior 
department's also significantly advance with higher quality finishes and soft 
touch picture. Loaded up with new technology features discard anything stand. 

Bluetooth USB connectivity and a rearview camera with normal wide and top down 
use. All of it -- stand. And finally the fit will apply our latest generation. 
Honda link. Which debuted on our 2014. -- Pacific with a seven inch. Display 
audio touch screen with Smartphone and activity. This lets the customer tap and 
swipe and pinch their way through a huge variety of entertainment and 
information options. It with the new -- customers can opt for an in dash 
navigation system it is powered by the driver's -- for less than sixty dollars. 
And by the way this new generation on the -- also gives fit answer it. Our first
factory installed application. Of apple Syria ice -- 

Delivering the kind of Smart intuitive can activity it'll appeal to a new 
Generation -- Now other premium -- features coming to that includes Smart entry 
push buttons are. And leather -- heated disease. And are highly popular Honda 
lane watch blind spots places. And I could go on and but let me conclude by 
simply saying. That fit is a small car with -- aspirations for a new generation.
Faster more fuel efficient and more fun it's sub compact super -- bill. A 
magically package do everything ready to rip space wonder what car. It's simply 
the best fit ever and a brand new benchmark for us. Thanks again for your time. 
And we're gonna take a quick photo my left and I invite all of you might not 
spent some quality time with the new fit. Thank you again for now