RCS - Bidstack Group PLC - Asia-Pacific enterprise software deal

BidstackAnnouncement

11/07/2022 07:00

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RNS Number : 9311R  Bidstack Group PLC  11 July 2022

REACH ANNOUNCEMENT

11 July 2022

Bidstack Group Plc

("Bidstack" or the "Company" or the "Group")

Asia-Pacific enterprise software deal

 

Bidstack Group Plc (AIM: BIDS), the in-game brand activation platform, is
pleased to announce a new commercial partnership for its Bidstack Technologies
division.

A leading Asia-Pacific mobile marketing technology company has contracted to
white-label Bidstack Technologies' supply side platform ("SSP"). They will
utilise the platform to create their own in-game advertising business adding
both advertisers and publishers & developers, which is expected to create
a passive, recurring revenue stream for the Group going forward.

The agreement commences immediately and is for a term of 3-years.

Bidstack Technologies is a division of the Bidstack Group focused on creating
additional revenue streams for the Company through utilising Bidstack's
product suite to empower game developers, platforms, advertising technology
companies and commercial rights holders across monetisation, in-house
marketing and data & reporting.

 

James Draper, CEO of Bidstack said:

"The commercial partnership announced today is our first tangible step in the
diversification of the Group's revenue.  This is our first technology
 white-labelling deal which also provides the Group with direct exposure to
the growing Asia-Pacific market, which represents half of the video gamers
worldwide.

 

"This deal will generate passive revenue share for the Group where our
technology will be utilised to allow our partners to build their own in-game
advertising business, onboarding both the games as well as driving their own
sources of advertising revenue. This new passive revenue stream is additional
to the advertising revenue currently arising in our media business.

 

"We believe that our pipeline for enterprise technology sales is robust across
a broad customer base which includes publishers & developers, platforms,
IP and rights holders and esports teams."

 

-ENDS-

Contacts

 Bidstack Group Plc

 James Draper, CEO                                            via Buchanan
 SPARK Advisory Partners Limited (Nomad)                      +44 (0) 203 368 3550

 Mark Brady / Neil Baldwin / James Keeshan
 Stifel Nicolaus Europe Limited (Broker)

 Fred Walsh / Tom Marsh                                       +44 (0) 20 7710 7600

 Buchanan Communications Limited

 Chris Lane / Stephanie Whitmore / Kim van Beeck              +44 (0) 20 7466 5000

 bidstack@buchanan.uk.com (mailto:bidstack@buchanan.uk.com)

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