RCS - Bidstack Group PLC - Bidstack adds 3 new titles from Game Tap Studios

BidstackAnnouncement

22/02/2022 07:00

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RNS Number : 3503C  Bidstack Group PLC  22 February 2022

REACH ANNOUNCEMENT

22 February 2022

 

Bidstack Group Plc

 

("Bidstack" or the "Company")

 

Bidstack adds trio of new titles from Game Tap Studios

 

Bidstack Group Plc (AIM: BIDS), the native in-game advertising group, is
pleased to announce a new and exclusive partnership with Pakistan-based mobile
game developer Game Tap Studios. The partnership will see Bidstack serve
seamless in-game ads into gameplay whilst offering brands an additional
touchpoint with in-menu ads that are designed to fit in naturally with the
user experience.

 

The first new title to be added to Bidstack's portfolio of games is Flying Car
Real Driving, a car driving simulator that allows players to drive around a
virtual city before taking off in their hybrid vehicle. The game, which is
available on Android, launched in January 2018 and has had more than 5m
downloads to date. In-game ads from premium brands will be seen by players on
billboards around the cityscape as they hone their driving and flying skills
and ads will also be served in the game's loading screens and menus.

 

High Ground Sports Bike Sim 3D will also be added to Bidstack's racing
vertical. This simulation game allows players to race around a bustling city
whilst taking on daring tricks and stunts. The title is popular in tier 1
markets such as the UK, US and France and will feature Bidstack's in-game and
in-menu ads.

 

The hyper-casual game Magic Tiles Hop Ball 3D is the final title to be added
to Bidstack's portfolio and is available to players on Android devices. The
title will feature non-intrusive ads in-game and in-menu, serving gamers in
popular markets such as the UK, US, Germany and Brazil.

 

Integrating Bidstack's technology will help Game Tap Studios to open up a new,
sustainable monetisation channel that is designed to protect the gaming
experience for players. The in-game and in-menu ads will create brand
awareness in gameplay and a performance option for advertisers through the
game's menus and loading screens. Both formats will blend in seamlessly and
offer highly viewable and interactive touchpoints for advertisers that are
looking to connect with the growing and elusive gaming audience.

 

Hamza Khalid, (https://www.linkedin.com/in/hamza-khalid-362036a8/) Co-Founder
at Game Tap Studios, said:

"We're delighted to be working with Bidstack. They provide the ease of
onboarding, integration and monetisation of our games with great brands. They
are an ideal partner for us."

 

Antoine Jullemier, Bidstack's Head of Supply, said:

"We are so pleased to welcome Game Tap Studios as one of our gaming partners.
They produce excellent mobile games, and our monetisation solutions blend into
their games in a way that doesn't intrude on the gaming experience.

 

"Adding another three high-quality titles to our growing portfolio of games is
great news for our advertising partners and another endorsement of the quality
of our technology. We are looking forward to a long and successful partnership
with the Game Tap team."

 

-ENDS-

Contacts

 Bidstack Group Plc

 James Draper, CEO                                            via Buchanan
 SPARK Advisory Partners Limited (Nomad)                      +44 (0) 203 368 3550

 Mark Brady / Neil Baldwin / James Keeshan
 Stifel Nicolaus Europe Limited (Broker)

 Fred Walsh / Tom Marsh                                       +44 (0) 20 7710 7600
 Buchanan Communications Limited

 Chris Lane / Stephanie Watson / Kim van Beeck                +44 (0) 20 7466 5000

 bidstack@buchanan.uk.com (mailto:bidstack@buchanan.uk.com)

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Notes to editors

About Bidstack

Bidstack is an advertising technology company which provides dynamic, targeted
and automated native in-game advertising for the global video games industry
across multiple platforms. Its proprietary technology is capable of inserting
advertisements within video games.  Bidstack's customers are games publishers
and developers (on the supply side), and advertising agencies, brands and
media-buying platforms (on the demand side).

 

 

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