RCS - Bidstack Group PLC - Bidstack adds four games from Highbrow Interactive

BidstackAnnouncement

05/05/2022 07:00

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RNS Number : 3730K  Bidstack Group PLC  05 May 2022

REACH ANNOUNCEMENT

5 May 2022

Bidstack Group Plc

("Bidstack" or the "Company")

Bidstack adds four new games from Highbrow Interactive

 

Bidstack Group Plc (AIM: BIDS), the in-game brand activation platform, is
pleased to announce an exclusive new partnership with Highbrow Interactive
(https://highbrowinteractive.com/) Pvt Limited ("Highbrow Interactive") which
will see four of its simulation games added to the Company's portfolio.
Founded in 2013, Highbrow Interactive specialises in game production, virtual
reality and augmented reality and has seen over 80 million installs across its
library of games.

 

Games being added for the portfolio are Euro Train Simulator and its successor
Euro Train Simulator 2. Boasting over 10 million and five million downloads
respectively, both games have provided train aficionados with first-class
gameplay faithful to real-life experiences, with Euro Train Simulator 2 being
the first mobile train simulator to feature officially licensed trains from
Deutsche Bahn, Germany's largest railway company.

 

Indian Train Simulator also joins the portfolio. A game with stunning
attention to detail, it has seen over 10 million lifetime installs and has
enabled access to a more diverse player base through translations. Indonesian
Train Simulator is the final game to be added. With high-quality graphics and
sophisticated AI trains contributing to a comprehensively authentic railroad
environment, it has garnered over 10 million installs.

 

Through this deal, Highbrow Interactive will be able to take advantage of
Bidstack's in-game, in-menu and rewarded video products creating a new revenue
stream whilst also contributing to the accuracy of its games without
compromising on the player's experience.

 

The addition of these four games to the portfolio will see Bidstack's
simulation vertical continue to grow, providing brands with a greater
selection of high-quality inventory for them to reach and engage diverse
audiences.

 

Of the partnership, CEO and Co-Founder at Highbrow Interactive, Jeno Manickam
Durairaj, said:

 

"We're excited to be taking this step forward with Bidstack in enhancing our
players' experience through the use of non-intrusive advertising. Bidstack's
revolutionary technology, making advertising seamless and organic in
open-world games, perfectly fits our catalogue of simulation titles. We
believe that this partnership will help our games grow closer to the thrill
and reality of trains and railways whilst also diversifying our revenue
streams. The Bidstack team has been consistently attentive, making onboarding
and integration simple and hassle-free."

 

Bidstack's VP of Gaming, Antoine Jullemier, added,

 

"We're delighted to be partnering exclusively with renowned game developer
Highbrow Interactive. The addition of four high-quality games to our growing
mobile vertical stands testament to the quality of our technology and gives
our brand partners access to a rich global audience of gamers.

 

"The highly detailed gaming environments provide optimal housing for seamless
in-game ads, accurately simulating true train travel without detracting from
the gaming experience. We look forward to a future of delivering first-class
campaigns for our new partner."

 

 

 

 

 

 

 

 

-ENDS-

Contacts

 Bidstack Group Plc

 James Draper, CEO                                            via Buchanan
 SPARK Advisory Partners Limited (Nomad)                      +44 (0) 203 368 3550

 Mark Brady / Neil Baldwin / James Keeshan
 Stifel Nicolaus Europe Limited (Broker)

 Fred Walsh / Tom Marsh                                       +44 (0) 20 7710 7600
 Buchanan Communications Limited

 Chris Lane / Stephanie Watson / Kim van Beeck                +44 (0) 20 7466 5000

 bidstack@buchanan.uk.com (mailto:bidstack@buchanan.uk.com)

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Notes to editors

About Bidstack

Bidstack is an advertising technology company which provides dynamic, targeted
and automated native in-game advertising for the global video games industry
across multiple platforms. Its proprietary technology is capable of inserting
advertisements within video games.  Bidstack's customers are games publishers
and developers (on the supply side), and advertising agencies, brands and
media-buying platforms (on the demand side).

 

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