RCS - Bidstack Group PLC - Bidstack adds three new titles to its portfolio

BidstackAnnouncement

13/12/2021 12:05

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RNS Number : 4569V  Bidstack Group PLC  13 December 2021

REACH ANNOUNCEMENT

13 December 2021

 

Bidstack Group Plc

 

("Bidstack" or the "Company")

Bidstack adds three new titles to its portfolio

Bidstack Group Plc (AIM: BIDS), the native in-game advertising group, is
pleased to announce three new gaming partners that will extend its addressable
audience.

 

The new partnerships will see Bidstack deliver non-intrusive in-game ads for
Gold Town Games (World Hockey Manager), Spinoff Games (Disc Golf Valley) and,
in addition, one of Europe's top mobile game developers for an award-winning
life simulation title.

 

Throughout the year Bidstack has made significant progress with onboarding
independent mobile publishers in the Nordics, a vibrant market for game
developers.  Swedish developers Gold Town Games and Spinoff Games have
implemented Bidstack's immersive and non-disruptive native in-game placements
to drive sustainable monetisation for their sporting titles World Hockey
Manager and Disc Golf Valley, respectively.  Both titles will expand
Bidstack's stadium vertical.

 

The addition of a life simulation mobile title provides the opportunity for
advertisers to blend seamlessly into a virtual world with branded content.

 

Antoine Jullemier, Head of Supply at Bidstack said:

 

"We are delighted to be partnering with these three publishers. These
partnerships diversify the audiences brands can reach in-game with Bidstack.
More importantly, they empower our partners to continue creating great games
with a monetisation strategy that respects their artwork and enhances the
experience which supports customer acquisition and retention."

 

 

-ENDS-

Contacts

 Bidstack Group Plc

 James Draper, CEO                                            via Buchanan
 SPARK Advisory Partners Limited (Nomad)                      +44 (0) 203 368 3550

 Mark Brady / Neil Baldwin / James Keeshan
 Stifel Nicolaus Europe Limited (Broker)

 Fred Walsh                                                   +44 (0) 20 7710 7600
 Buchanan Communications Limited

 Chris Lane / Stephanie Watson / Kim van Beeck                +44 (0) 20 7466 5000

 bidstack@buchanan.uk.com (mailto:bidstack@buchanan.uk.com)

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Notes to editors

About Bidstack

Bidstack is an advertising technology company which provides dynamic, targeted
and automated native in-game advertising for the global video games industry
across multiple platforms. Its proprietary technology is capable of inserting
advertisements within video games.  Bidstack's customers are games publishers
and developers (on the supply side), and advertising agencies, brands and
media-buying platforms (on the demand side).

 

 

 

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