RCS - Bidstack Group PLC - Bidstack appoints Camila Franklin as COO

BidstackAnnouncement

13/10/2022 07:00

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RNS Number : 7165C  Bidstack Group PLC  13 October 2022

REACH ANNOUNCEMENT

13 October 2022

 

Bidstack Group Plc

("Bidstack" or the "Company" or the "Group")

Bidstack appoints Camila Franklin as COO

Bidstack Group Plc (AIM: BIDS), the in-game advertising and video game
monetisation platform, is pleased to announce the appointment of Camila
Franklin as Chief Operating Officer (COO) for the Group. Lisa Hau, current COO
and an Executive Director, will now focus more on Bidstack's strategy and
corporate development, as Chief Strategy Officer, whilst remaining on the
Board.

 

Mrs. Franklin brings more than two decades of gaming experience to Bidstack.
She was previously the COO at AdColony, one of the largest gaming monetisation
platforms in the world, with a reach of more than 1.4 billion global users.
During her tenure, she was instrumental in steering the business to a
successful exit of $400m in 2021. Mrs. Franklin was also named one of The Top
Women Leaders in SaaS in 2020
(https://www.thesoftwarereport.com/the-top-50-women-leaders-in-saas-of-2020/)
and was a Bronze Stevie Award winner for Woman of the Year in the business
services industry in 2021.

 

Throughout her career, Mrs. Franklin has led engineering, product, operations,
and client-facing teams.  She is also well-versed in managing complex
cross-platform interactions and relations with clients, end-users, internal
team members, and external partners. Prior to AdColony, Mrs. Franklin held
numerous leadership positions across the U.S. and Latin America at companies
such as Blaze, Navio Systems, Tira Wireless, Device Anywhere, Antenna
Software, and Moovweb.

 

With deep sector knowledge, and more than 20 years of experience in the mobile
marketing and advertising technology industry, Mrs. Franklin will
operationalise and industrialise Bidstack's current growth ambitions, with
Lisa turning her attention to strategy, corporate development and commercial
partnerships.

This appointment follows the recent announcement that Jude O'Connor had joined
the Company as Chief Revenue Officer to lead the Group's expansion plans in
the USA and to oversee the Group's global revenue strategy.

Lisa Hau, Chief Strategy Officer, said:

"We are very excited to have someone with Camila's experience and proven track
record. Attracting talent of her calibre is a testament to Bidstack's leading
position in the market. Her background in the sector, and her operational
experience, will be key to driving the Company's next phase of growth, in
particular US expansion, following our successful fundraise this month which
included Irdeto becoming Bidstack's first strategic investor."

 

"On behalf of the Company, I would like to take this opportunity to welcome
Camila to the Bidstack team."

 

Camila Franklin, Chief Operating Officer, said:

"I am delighted to join Bidstack at such a pivotal moment in their journey. My
previous success in scaling revenue at AdColony demonstrates my ability to
optimise operational performance in gaming environments, and I've been
fortunate to grow within the space and watch gaming go from a niche medium
only tested by a few, to a multi-billion dollar vertical that has plenty of
growth ahead. Bidstack has an opportunity to be the market-leader in the
sector, and I'm looking forward to helping them reach their full potential."

 

 

 

 

-ENDS-

Contacts

 Bidstack Group Plc

 James Draper, CEO                                            via Buchanan
 SPARK Advisory Partners Limited (Nomad)                      +44 (0) 203 368 3550

 Mark Brady / Neil Baldwin / James Keeshan
 Stifel Nicolaus Europe Limited (Broker)

 Fred Walsh / Tom Marsh                                       +44 (0) 20 7710 7600
 Buchanan Communications Limited

 Chris Lane / Stephanie Whitmore / Kim van Beeck              +44 (0) 20 7466 5000

 bidstack@buchanan.uk.com (mailto:bidstack@buchanan.uk.com)

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Notes to editors

About Bidstack

Bidstack is an advertising technology company which provides dynamic, targeted
and automated native in-game advertising for the global video games industry
across multiple platforms. Its proprietary technology is capable of inserting
advertisements within video games.  Bidstack's customers are games publishers
and developers (on the supply side), and advertising agencies, brands and
media-buying platforms (on the demand side).

 

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