RCS - Bidstack Group PLC - Bidstack expands its portfolio with Dovetail Games

BidstackAnnouncement

17/11/2021 07:05

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RNS Number : 6032S  Bidstack Group PLC  17 November 2021

REACH ANNOUNCEMENT

17 November 2021

Bidstack Group Plc

("Bidstack" or the "Company")

Bidstack expands its portfolio of simulation games with Dovetail Games

 

Bidstack Group Plc (AIM: BIDS), the native in-game advertising group, is
pleased to announce the addition of three new and exclusive titles from
Dovetail Games (https://dovetailgames.com/) , the award winning developer and
publisher of market leading simulation entertainment software, based in Kent,
UK, to its portfolio of simulation games. Their simulation games that
faithfully recreate real world situations, which are available across PC and
Console, are played in key markets including the UK, USA and Germany and bring
digital hobbies to life for passionate enthusiasts in more than 100 countries
around the globe.

 

The new partnership will see Bidstack deliver seamless branded experiences
into these virtual environments and create a new revenue stream for Dovetail
Games while respecting the player experience by maintaining the authenticity
of their titles.

The three titles Train Simulator 2022
(https://store.dovetailgames.com/uk/product/277392/train-simulator-2022) ,
Train Sim World 2
(https://store.dovetailgames.com/uk/product/611576/train-sim-world-2) and
Bassmaster Fishing 2022
(https://live.dovetailgames.com/live/bassmaster-fishing) , are ideal
environments to host non-intrusive in-game ads as they feature natural spaces
and surfaces where players would expect to see advertising in their daily
lives such as on train liveries, platform billboards and around competitive
fishing competitions, reflecting the real-world experience.

Train Simulator 2022 (PC only, where the player interacts as the train) and
Train Sim World 2 (available on PC and Console, where the player is the driver
and can move around the world) are considered by some to be the ultimate hobby
games for enthusiasts looking to take control of authentic, licensed
locomotives on high-speed services, long freight hauls and even international
real-world routes. The games are built on the Unreal Engine, offering
incredible graphical fidelity and new levels of realism thanks to Dovetail's
proprietary SimuGraph® vehicle dynamics engine.

The third title added to Bidstack's portfolio is Bassmaster Fishing 2022,
which launched on October 28th 2021. The game brings the thrill of competitive
big bass fishing to eight real-world venues including the Sabine River, Lake
Ray Roberts and St. John's River. Players can compete as 10 Elite Series
professionals as they fight it out to achieve angling immortality and win the
Bassmaster Classic. Also powered by the Unreal Engine, players are able to
lose themselves in beautiful environments and the immersive world of
Bassmaster Fishing.

The new titles expand Bidstack's simulation vertical following the recent
partnership with Tangent Interactive and demonstrate the appetite from
innovative publishers to take their in-game realism to a whole new level with
thoughtful and immersive in-game advertising.

 

Gemma Johnson-Brown, Chief Operating Officer at Dovetail Games, said:

"I am excited to bring this next level of authenticity to our games. Our
players are passionate enthusiasts who enjoy spending their time in the worlds
we have created and this partnership will bring real world brands into these
worlds, adding another layer of detail into the simulation for us."

Antoine Jullemier, Head of Supply at Bidstack added:

"These beautiful photo-realistic environments offer seamless placements for
branding that enhance the gaming experience through the implementation of our
technology. The opportunity to reach passionate enthusiasts through the
Dovetail Games portfolio is an effective way for brands to extend their
real-life sponsorships into the virtual realm."

 

-ENDS-

Contacts

 Bidstack Group Plc

 James Draper, CEO                                            via Buchanan
 SPARK Advisory Partners Limited (Nomad)                      +44 (0) 203 368 3550

 Mark Brady / Neil Baldwin / James Keeshan
 Stifel Nicolaus Europe Limited (Broker)

 Fred Walsh                                                   +44 (0) 20 7710 7600
 Buchanan Communications Limited

 Chris Lane / Stephanie Watson / Kim van Beeck                +44 (0) 20 7466 5000

 bidstack@buchanan.uk.com (mailto:bidstack@buchanan.uk.com)

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Notes to editors

About Bidstack

Bidstack is an advertising technology company which provides dynamic, targeted
and automated native in-game advertising for the global video games industry
across multiple platforms. Its proprietary technology is capable of inserting
advertisements within video games.  Bidstack's customers are games publishers
and developers (on the supply side), and advertising agencies, brands and
media-buying platforms (on the demand side).

About Dovetail Games

Dovetail Games is an award-winning developer and publisher of market-leading
simulation entertainment software, based in Kent, UK.

Dovetail Games craft digital hobbies for passionate enthusiasts and sell these
in more than 100 countries across the globe. These hobbies come in the form of
simulation experiences that faithfully recreate real world situations and put
players at the heart of the action.

 

 

 

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