RCS - Bidstack Group PLC - Bidstack Expands Portfolio With New Partnership

BidstackAnnouncement

28/04/2022 07:15

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RNS Number : 6153J  Bidstack Group PLC  28 April 2022

REACH ANNOUNCEMENT

28 April 2022

 

Bidstack Group Plc

("Bidstack" or the "Company")

Bidstack expands mobile and fashion portfolio with new Nanobit partnership

 

 

Bidstack Group Plc (AIM: BIDS), the in-game brand activation platform, is
pleased to announce a new and exclusive partnership with Hollywood Story:
Fashion Star, a fashion and lifestyle game developed by Nanobit
(https://www.nanobit.com/) .

 

Hollywood Story: Fashion Star
(https://www.nanobit.com/games/hollywood-story-fashion-star/) is a
role-playing casual mobile game that allows players to live their movie star
dream and experience the life of a celebrity. During the game, players can
shoot in films, date celebrities and even star in high profile magazines. The
popular role-playing game offers an immersive story-telling experience and is
available on iOS and Android to players around the world.

 

Nanobit is an award-winning global mobile game development studio that was
founded in 2008 in Zagreb, Croatia. It has a team of more than 150 people and
has seen more than 175m downloads across its portfolio of games since it first
launched.

 

The new partnership will see Bidstack integrate ads seamlessly into the game's
cityscape environments, enabling Nanobit to deliver non-intrusive and relevant
brand experiences to its growing audience - enhancing the authenticity of the
game.

 

Mobile gaming continues to boom, and this growth is expected to continue. Data
from Iron Source (https://www.is.com/community/blog/mobile-gaming-trends/)
shows that mobile gaming is expected to reach $272B by 2030, whilst the mobile
gaming market generated $93.2B in 2021 and almost 83B game downloads.

 

Of the new partnership, Ivan Murat
(https://www.linkedin.com/in/ivan-murat-b12b091/) , Chief Operating Officer at
Nanobit, said: ''We are thrilled about our new partnership with Bidstack and
are eager to see what it brings to our respective companies and our players.

"We aim to deliver an immersive experience to our community that is playing
Hollywood Story and integrating in-game native ads is an additional step we
are taking in that direction. We are excited about the opportunity to show ads
in natural locations in our game such as billboards, bus stops, and
storefronts. ''

Antoine Jullemier (https://www.linkedin.com/in/antoine-jlm/) , VP of Gaming at
Bidstack, added: ''We're  excited to be working with Nanobit and to be
strengthening our fashion-focused offering. This partnership allows us to
introduce new premium brands into the gaming space while adding authenticity
and realism to the game.

"With Hollywood Story: Fashion Star, our native ads are blended naturally into
the gameplay without disruption to the player, and adding the game to our
growing vertical helps us to maintain the diverse audience that brands are
looking for.''

 

 

 

 

-ENDS-

Contacts

 Bidstack Group Plc

 James Draper, CEO                                            via Buchanan
 SPARK Advisory Partners Limited (Nomad)                      +44 (0) 203 368 3550

 Mark Brady / Neil Baldwin / James Keeshan
 Stifel Nicolaus Europe Limited (Broker)

 Fred Walsh / Tom Marsh                                       +44 (0) 20 7710 7600
 Buchanan Communications Limited

 Chris Lane / Stephanie Watson / Kim van Beeck                +44 (0) 20 7466 5000

 bidstack@buchanan.uk.com (mailto:bidstack@buchanan.uk.com)

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Notes to editors

About Bidstack

Bidstack is an advertising technology company which provides dynamic, targeted
and automated native in-game advertising for the global video games industry
across multiple platforms. Its proprietary technology is capable of inserting
advertisements within video games.  Bidstack's customers are games publishers
and developers (on the supply side), and advertising agencies, brands and
media-buying platforms (on the demand side).

 

 

 

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