RCS - Bidstack Group PLC - Bidstack Expands US Operation with CRO Hire

BidstackAnnouncement

20/09/2022 07:15

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RNS Number : 9333Z  Bidstack Group PLC  20 September 2022

REACH ANNOUNCEMENT

20 September 2022

 

Bidstack Group Plc

("Bidstack" or the "Company")

Bidstack Expands US Operation with CRO Hire

 

Bidstack Group Plc (AIM: BIDS), the in-game advertising and video game
monetisation platform, announces that, as part of the implementation of its
announced US growth strategy, Jude O'Connor recently joined the Company from
AdColony to lead the Group's expansion plans in the USA and to oversee the
Group's global revenue strategy.

 

Jude's appointment focuses on recruiting professionals with significant
experience in digital advertising and local US market knowledge.

 

As a proven leader in the advertising sector, Jude is tasked with overseeing
global revenue and growth in the region, while leading the Bidstack team
across sales, publishing, marketing and strategy. He will look to assist with
rapidly scaling Bidstack's local teams and steer a go-to-market strategy
centred on educating the US market on Bidstack's pioneering and revolutionary
in-game technology.

 

With 20-years' experience in the technology sector, Jude joins Bidstack after
more than seven years at AdColony, one of the world's largest mobile gaming
monetisation platforms. During his AdColony tenure, he transformed the
business into a two-time winner of AdWeek's Mobile Ad Network of the Year
award before leading the company to a US$400 million exit in 2021. Prior to
entering the gaming market, Jude worked at Yahoo and AOL.

 

Since Jude's appointment in August, the Group has identified and is in the
process of making a number of additional hires.

 

James Draper, Founder and CEO of Bidstack, said:

 

"I'm really excited to welcome Jude to Bidstack. Jude has an enviable track
record of establishing and scaling businesses in the gaming and AdTech space,
and I look forward to working with him to help execute on our commercial
vision in the US. Attracting talent of his calibre demonstrates the progress
that Bidstack has made and our perceived standing in our industry."

 

Jude O'Connor, Chief Revenue Officer at Bidstack, said:

 

"I believe we're approaching an inflection point where brands are ready to be
part of the immersive, multi-touchpoint experiences that gaming offers at
scale. Bidstack has spearheaded the growth of native formats, and its tech
enables the cleanest and smoothest native in-game experience available in the
market. I'm always attracted by the potential to build a business, and I think
Bidstack is primed to power the next phase and evolution of video game
advertising across all platforms."

 

 

-ENDS-

Contacts

 Bidstack Group Plc

 James Draper, CEO                                            via Buchanan
 SPARK Advisory Partners Limited (Nomad)                      +44 (0) 203 368 3550

 Mark Brady / Neil Baldwin / James Keeshan
 Stifel Nicolaus Europe Limited (Broker)

 Fred Walsh / Tom Marsh                                       +44 (0) 20 7710 7600
 Buchanan Communications Limited

 Chris Lane / Stephanie Whitmore / Kim van Beeck              +44 (0) 20 7466 5000

 bidstack@buchanan.uk.com (mailto:bidstack@buchanan.uk.com)

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Notes to editors

About Bidstack

Bidstack is an advertising technology company which provides dynamic, targeted
and automated native in-game advertising for the global video games industry
across multiple platforms. Its proprietary technology is capable of inserting
advertisements within video games.  Bidstack's customers are games publishers
and developers (on the supply side), and advertising agencies, brands and
media-buying platforms (on the demand side).

 

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