RCS - Bidstack Group PLC - Bidstack partners farm simulation game Goodville

BidstackAnnouncement

03/03/2022 08:15

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RNS Number : 5144D  Bidstack Group PLC  03 March 2022

REACH ANNOUNCEMENT

3 March 2022

 

Bidstack Group Plc

("Bidstack" or the "Company")

Bidstack partners with popular farm simulation game Goodville

 

Bidstack Group Plc (AIM: BIDS), the native in-game advertising group, is
pleased to announce an exclusive new partnership with Malta-founded Stork
Limited for the popular farming game Goodville: Farm Game Adventure. The
partnership will see Bidstack's SDK integrated into the title allowing ads to
be served seamlessly onto banners and billboards around the game's virtual
world without intruding on the playing experience.

 

Goodville is a farm adventure game that blends farm simulation with an
emotional wellbeing app designed to improve wellness amongst gamers. Players
work to renovate their farm and slowly discover more about Goodville, meeting
characters that assist them as they work through in-game challenges and
explore the game's map. It was developed in collaboration with
neurophysiologists and psychiatrists based on clinical research and is
available to players on iOS
(https://apps.apple.com/us/app/goodville-farm-game-adventure/id1459249040) and
Android devices. The title is popular with gamers in the US, Canada, Germany,
France and the UK and has been downloaded more than 1m times since it first
launched.

By integrating Bidstack's technology, Stork Limited is creating a new,
sustainable revenue stream that complements its existing monetisation
strategies and respects the experience of its audience.

Mikhail Mironchik, Product Marketing Manager, at Goodville said:

 

"We are very excited to explore this opportunity together with our new partner
Bidstack. Native in-game ads are more likely to be seen in AAA games on PC or
console in games, and for us this has been a process of discovery in
previously uncharted territory.

"During our engagement process with Bidstack - we found their offering to be a
perfect fit in terms of our audience and the range of advertisers Bidstack has
relationships with. We hope with this partnership that we can widen the
boundaries of a "classic" mobile advertising approach."

 

Antoine Jullemier, Bidstack's Head of Supply, said:

 

"Bidstack's seamless technology offers our growing portfolio of publishers
non-intrusive advertising formats to sustainably grow their revenue streams
whilst enhancing the gaming experience.  Our exclusive partnership with an
innovative title such as Goodville further reinforces our value proposition
and product market fit in an attractive market."

 

 

 

 

-ENDS-

Contacts

 Bidstack Group Plc

 James Draper, CEO                                            via Buchanan
 SPARK Advisory Partners Limited (Nomad)                      +44 (0) 203 368 3550

 Mark Brady / Neil Baldwin / James Keeshan
 Stifel Nicolaus Europe Limited (Broker)

 Fred Walsh / Tom Marsh                                       +44 (0) 20 7710 7600
 Buchanan Communications Limited

 Chris Lane / Stephanie Watson / Kim van Beeck                +44 (0) 20 7466 5000

 bidstack@buchanan.uk.com (mailto:bidstack@buchanan.uk.com)

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Notes to editors

About Bidstack

Bidstack is an advertising technology company which provides dynamic, targeted
and automated native in-game advertising for the global video games industry
across multiple platforms. Its proprietary technology is capable of inserting
advertisements within video games.  Bidstack's customers are games publishers
and developers (on the supply side), and advertising agencies, brands and
media-buying platforms (on the demand side).

 

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