RCS - Bidstack Group PLC - Bidstack partners with GroupM’s Xaxis

BidstackAnnouncement

09/03/2022 07:00

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RNS Number : 1144E  Bidstack Group PLC  09 March 2022

REACH ANNOUNCEMENT

9 March 2022

 

("Bidstack" or the "Company")

 

Bidstack partners with GroupM's Xaxis

Bidstack Group Plc (AIM: BIDS), the native in-game advertising group, is
delighted to announce a new partnership with Xaxis, GroupM's outcome media
specialist.

 

The partnership enables Xaxis to access Bidstack's extensive portfolio of
seamless in-game ad formats and branded experiences. It also provides Xaxis
with access to Bidstack's global supply of programmatic inventory which
features 70+ exclusive titles including Dirt 5, Football Manager 2022, and Top
Eleven. The inventory is available across mobile, PC, cloud gaming and VR
formats, with additional supply for console being added in the coming months.

 

In 2021, Xaxis expanded its portfolio of innovative, omnichannel media
solutions to include a full suite of gaming products. The partnership with
Bidstack further bolsters Xaxis's ability to engage the growing, diverse,
worldwide gaming audience through immersive, innovative, and effective
content.

2021 was a breakout year for in-game advertising with the format becoming an
established part of media plans for advertisers across the industry. The
trend towards gaming was accelerated in part by the pandemic, with average
playing times increasing by 14% globally and gamers across all age groups
displaying a clear preference for playing games over watching TV shows and
movies, according to research from Limelight Networks
(https://www.limelight.com/lp/state-of-online-gaming-2021/).

 

2022 is anticipated to be another important year for gaming, with in-game
advertising gaining significant traction among advertising industry bodies
such as the IAB (Interactive Advertising Bureau) and updated measurement
standards set to be introduced by the MRC (Media Rating Council), making
campaign success easier to measure for advertisers.

Lewis Sherlock, SVP Programmatic at Bidstack said, "We are really proud to be
working with one of the most respected names in the industry in Xaxis. The
partnership is great news for Bidstack and is the culmination of around two
years of groundwork from myself and the team. We are looking forward to
scaling brand investment into a number of markets in the next few years and to
work alongside Xaxis to deliver immersive branded experiences in-game for
their clients."

 

Julia Rast, Senior Manager, Global Solutions & Innovation at Xaxis added,
"Developing a programmatic in-game product has been an exciting journey.
Understanding the uniqueness and novelties of this type of media while
answering the needs of our agencies and clients has been both challenging and
rewarding. We're confident that the partnership with Bidstack will allow us to
further develop sustainable and impactful solutions that lead to stronger
business outcomes for our clients."

 

 

-ENDS-

Contacts

 Bidstack Group Plc

 James Draper, CEO                                            via Buchanan
 SPARK Advisory Partners Limited (Nomad)                      +44 (0) 203 368 3550

 Mark Brady / Neil Baldwin / James Keeshan
 Stifel Nicolaus Europe Limited (Broker)

 Fred Walsh / Tom Marsh                                       +44 (0) 20 7710 7600
 Buchanan Communications Limited

 Chris Lane / Stephanie Watson / Kim van Beeck                +44 (0) 20 7466 5000

 bidstack@buchanan.uk.com (mailto:bidstack@buchanan.uk.com)

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Notes to editors

About Bidstack

Bidstack is an advertising technology company which provides dynamic, targeted
and automated native in-game advertising for the global video games industry
across multiple platforms. Its proprietary technology is capable of inserting
advertisements within video games.  Bidstack's customers are games publishers
and developers (on the supply side), and advertising agencies, brands and
media-buying platforms (on the demand side).

About Xaxis

 

Xaxis transforms digital media into business outcomes. Xaxis maximizes the ROI
of our clients' digital media investments by combining innovative AI
technology, advanced cross-channel solutions, and dedicated programmatic
expertise to develop and optimize to success metrics that connect directly to
their business goals. Founded in 2011, Xaxis is GroupM's outcome media
specialist, serving more than 3,000 brands in 48 markets around the world.
Find out more at (http://www.xaxis.com) www.xaxis.com (http://www.xaxis.com) .

 

 

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