RCS - Bidstack Group PLC - Motionlab Interactive partnership

BidstackAnnouncement

26/08/2021 07:00

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RNS Number : 8132J  Bidstack Group PLC  26 August 2021

REACH ANNOUNCEMENT

26 August 2021

Bidstack Group Plc

("Bidstack" or the "Company")

Bidstack take flight with Motionlab Interactive partnership

 

Bidstack Group Plc (AIM: BIDS), the native in-game advertising group, is
pleased to announce a new partnership with Motionlab Interactive
(https://www.motionlabinteractive.co.uk/) for the leading mobile game PDC
Darts Match. The game, which is available on iOS and Android, is the only
darts game in the world to be fully endorsed by the Professional Darts
Corporation and features more than 40 pro players.

 

Motionlab Interactive is an award-winning game development studio based in
Lancashire, England that specialises in creating cross-platform mobile
entertainment experiences through games and apps. These vary from puzzle games
to hyper-casual titles through to licensed sporting games such as PDC Darts
Match.

 

The new game expands Bidstack's stadium vertical and increases the number of
sports covered to five different categories (football, tennis, cricket,
jiu-jitsu and darts). Stadium environments are an ideal fit for in-game
advertising as they feature natural spaces for branding to be integrated
around the action. In PDC Darts Match ads will be seen during the walkout
sequence before each match and around the dartboard itself during gameplay.

 

PDC Darts Match is a multiplayer game where players can take on their friends
online or undertake challenges against pros such as Michael Van Gerwin, James
Wade and Gary Anderson. It has been downloaded almost 4 million times since
its launch and is popular amongst players in the UK, US, Netherlands, Belgium
and Germany. It has been praised for the quality of its aim and swipe dart
throwing mechanic and for the realism of its featured venues such as London's
Alexandra Palace and Blackpool's Winter Gardens.

 

Alan l'Anson, Head of Apps at Motionlab Interactive said "We're excited to be
working with Bidstack on PDC Darts Match. Adding brands to our in-game
environment will help to make it even more realistic.  Advertising in this
unintrusive way, allows us to bring more immersion to the game and adds
another layer of authenticity to the gaming experience while opening up a new
stream of ad-revenues from global brands."

 

Antoine Jullemier, Head of Mobile Publishers at Bidstack added "We are very
excited to be working with PDC Darts Match to strengthen our sports offering
which is in high demand for both global and local brands. Our native in-game
offering enhances the gaming experience for darts players whilst offering
Motionlab an additional monetisation model which supports user retention at
scale."

 

 

 

-ENDS-

Contacts

 Bidstack Group Plc

 James Draper, CEO                                            via Buchanan
 SPARK Advisory Partners Limited (Nomad)                      +44 (0) 203 368 3550

 Mark Brady / Neil Baldwin / James Keeshan
 Stifel Nicholas Europe Limited (Joint Broker)

 Fred Walsh                                                   +44 (0) 20 7710 7600
 Buchanan Communications Limited

 Chris Lane / Stephanie Watson / Kim van Beeck                +44 (0) 20 7466 5000

 bidstack@buchanan.uk.com (mailto:bidstack@buchanan.uk.com)

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Notes to editors

About Bidstack

Bidstack is an advertising technology company which provides dynamic, targeted
and automated native in-game advertising for the global video games industry
across multiple platforms. Its proprietary technology is capable of inserting
advertisements within video games.  Bidstack's customers are games publishers
and developers (on the supply side), and advertising agencies, brands and
media-buying platforms (on the demand side).

About Motionlabs Interactive

Motionlab Interactive is an award-winning game development studio based in
Lancashire, England that specialises in creating cross-platform mobile
entertainment experiences through games and apps. These vary from puzzle games
to hyper-casual titles through to licensed sporting titles such as PDC Darts
Match.

 

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