RCS - Bidstack Group PLC - Sports Interactive, exclusive multi-year renewal

BidstackAnnouncement

17/08/2022 07:00

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RNS Number : 2924W  Bidstack Group PLC  17 August 2022

 

REACH ANNOUNCEMENT

17 August 2022

Bidstack Group Plc

("Bidstack" or the "Company" or the "Group")

Sports Interactive, exclusive multi-year renewal

 

Bidstack Group Plc (AIM: BIDS), the in-game brand activation platform, is
pleased to announce the exclusive multi-year renewal of its agreement with
Sports Interactive, the creator of Football Manager. This represents the
second extension of the contract, which began in 2017.  The success of the
partnership between the Company and Sports Interactive results from the
commitment by both companies to pioneering innovative monetisation streams for
high fidelity gaming environments enabled by Bidstack's technology.

Sports Interactive is one of the world's leading developers of sports
management simulations.  Founded in 1994 and based in Stratford, London, it
has more than 250 full time team members and approximately 1,300 researchers
across the globe.  It became a wholly-owned subsidiary of SEGA in 2006.  The
studio has enjoyed both critical and commercial success, having won a number
of awards, including two BAFTAs, with titles selling over a million copies
annually across platforms such as Steam, Microsoft Game Pass and the App
Store.

Bidstack's SDK (software development kit) allows developers and publishers to
deliver static and dynamic intrinsic in-game ads into mobile, PC and console
games.  It offers value beyond ad delivery when it is used to manage dynamic
content, data collection and measuring viewability, coupled with the Company's
AdConsole suite of supporting applications.

James Draper, CEO of Bidstack said:

"The success and longevity of our partnership with Sports Interactive
illustrates the evolution of monetisation in video games and stands testament
to the strength of our commercial relationship.  It is also a clear
validation of the robustness of our technology to ensure brand safety,
viewability and reporting to enhance the player experience.

"I am looking forward to continuing to work closely with Sports Interactive to
create value and evolve our product suite.  We will also explore other use
cases for our SDK such as marketing promotions through in-game placements to
drive player acquisition and retention, as well as optimisation of developer
resources."

Matt Carroll, COO of Sports Interactive said:

"In-game advertising, while an important commercial tool, has been
specifically implemented in Football Manager in a way that supports the game
experience for our players. By using pitchside LEDs, the ads which the
Bidstack tech serves look just as they do in real-world football matches,
preserving the 'suspension of disbelief' and tying our in-game experiences to
real world campaigns and sponsors.

"For advertisers who are looking for passionate football fans for their
campaigns, our realistic in-game experience can complement live activities by
timing, leagues or countries across 17 languages. Over the next three years we
look forward to using Bidstack's technology services in new opportunities and
evolving our relationship further."

 

-ENDS-

Contacts

 Bidstack Group Plc

 James Draper, CEO                                            via Buchanan
 SPARK Advisory Partners Limited (Nomad)                      +44 (0) 203 368 3550

 Mark Brady / Neil Baldwin / James Keeshan
 Stifel Nicolaus Europe Limited (Broker)

 Fred Walsh / Tom Marsh                                       +44 (0) 20 7710 7600

 Buchanan Communications Limited

 Chris Lane / Stephanie Whitmore / Kim van Beeck              +44 (0) 20 7466 5000

 bidstack@buchanan.uk.com (mailto:bidstack@buchanan.uk.com)

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