REG - Bidstack Group PLC - Bidstack adds 2 titles with a AAA game publisher

BidstackAnnouncement

05/12/2022 07:00

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RNS Number : 5186I  Bidstack Group PLC  05 December 2022

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5 December 2022

Bidstack Group Plc

("Bidstack" or the "Company" or the "Group")

Bidstack adds 2 titles with a AAA game publisher

Bidstack Group Plc (AIM: BIDS), the in-game brand activation platform, is
pleased to announce the expansion of its exclusive native in-game advertising
partnership with a leading, global AAA game publisher with the addition of two
mobile titles.

 

The two titles join Bidstack's existing title from one of the world's largest
sporting franchises, in a multi-year deal that will see the Company
exclusively place native in-game advertising across these three mobile titles.

 

The update to this multi-year deal strengthens Bidstack's position in the
sports simulation and racing genres and offers significant advertiser reach in
key markets such as the US.  It will also enable Bidstack to source
additional sponsorship media activations within these titles.

 

James Draper, CEO of Bidstack, said

"We are very excited to grow our portfolio with one of the world's largest AAA
publishers.  The addition of these two renowned and celebrated mobile titles
is a solid endorsement for the quality of our product and commercial teams and
will further increase our scale and addressable audience in the US.  We are
pleased to share that there are US-wide campaigns already lined up to go live
in these titles in 2023.''

-ENDS-

Contacts

 Bidstack Group Plc

 James Draper, CEO                                 via Buchanan
 SPARK Advisory Partners Limited (Nomad)           +44 (0) 203 368 3550

 Mark Brady / Neil Baldwin / James Keeshan
 Stifel Nicolaus Europe Limited (Broker)

 Fred Walsh / Tom Marsh                            +44 (0) 20 7710 7600
 Buchanan Communications Limited

 Chris Lane / Stephanie Whitmore / Kim van Beeck   +44 (0) 20 7466 5000

 bidstack@buchanan.uk.com

About Bidstack

Bidstack is an advertising technology company which provides dynamic, targeted
and automated native in-game advertising for the global video games industry
across multiple platforms. Its proprietary technology is capable of inserting
advertisements within video games.  Bidstack's customers are games publishers
and developers (on the supply side), and advertising agencies, brands and
media-buying platforms (on the demand side).

 

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