REG - Bidstack Group PLC - Bidstack Secures Deal with AAA Game Publisher

BidstackAnnouncement

10/12/2021 14:00

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RNS Number : 3234V  Bidstack Group PLC  10 December 2021

 

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10 December 2021

 

Bidstack Group Plc

("Bidstack" or the "Company")

Bidstack secures deal with leading AAA game publisher

Bidstack Group Plc (AIM: BIDS), the native in-game advertising group, is
pleased to announce an agreement with a leading, global AAA game publisher.
The multi-year and multiple advertising format deal will give the Company the
ability to place advertising across the publisher's mobile portfolio.  The
deal also gives Bidstack exclusivity to one of the world's largest sporting
franchises.

 

This significant partnership reinforces Bidstack's global reach with inventory
in key markets such as the US, the UK and EMEA.  The genres are diversified
across sports, life simulation, hyper-casual, racing, role-playing and open
world and materially expands Bidstack's addressable audience.

 

 

James Draper, CEO of Bidstack, said

 

"Closing this deal has been years in the making which, when fully integrated
into every game, will add considerable reach to our network. Agreeing a
multi-year deal with one of the most successful game franchises on the planet
is testament to our product, technology and commercial teams' work."

 

 

 

-ENDS-

Contacts

 Bidstack Group Plc

 James Draper, CEO                                            via Buchanan
 SPARK Advisory Partners Limited (Nomad)                      +44 (0) 203 368 3550

 Mark Brady / Neil Baldwin / James Keeshan
 Stifel Nicolaus Europe Limited (Joint Broker)

 Fred Walsh                                                   +44 (0) 20 7710 7600

 Buchanan Communications Limited

 Chris Lane / Stephanie Watson / Kim van Beeck                +44 (0) 20 7466 5000

 bidstack@buchanan.uk.com (mailto:bidstack@buchanan.uk.com)

Notes to editors

About Bidstack

 

Bidstack is an advertising technology company which provides dynamic, targeted
and automated native in-game advertising for the global video games industry
across multiple platforms. Its proprietary technology is capable of inserting
advertisements within video games.  Bidstack's customers are games publishers
and developers (on the supply side), and advertising agencies, brands and
media-buying platforms (on the demand side).

 

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