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REG - Bidstack Group PLC - Interim Results - six months ended 30 June 2022

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RNS Number : 1716V  Bidstack Group PLC  08 August 2022

   30 Jun 2021

Certain information contained within this Announcement is deemed by the
Company to constitute inside information as stipulated under the Market Abuse
Regulation (EU) No. 596/2014 ("MAR") as applied in the United Kingdom. Upon
publication of this Announcement, this information is now considered to be in
the public domain.

8 August 2022

Bidstack Group Plc

("Bidstack" or the "Company" or the "Group")

Interim Results for the six months ended 30 June 2022

Strong revenue and margin growth, increasingly diversified offering, positive
outlook in line with FY22 market expectations

Bidstack Group Plc (AIM: BIDS), the in-game brand activation platform, is
pleased to announce its unaudited results for the six months ended 30 June
2022.

 

Financial Update

·      Revenue of £2,046k (H1 2021: £820k)

·      Gross margin improvement to 39.9% (H1 2021: 34.5%)

·      Period end cash balance £3,672k (30 June 2021: £695k)

 

Post Period End Highlights

·      Received non-trading cash receipt of £1.3m in July relating to a
research and development tax credit for the year ended 31 December 2021;

·      Announced first enterprise software deal with a leading
Asia-Pacific mobile marketing technology company for a term of three-years
which diversifies revenue;

·      Expansion of the global network of media partners with UAE based
MMP World Wide who will license Bidstack's technology as a buyer;

·      Roll-out of open-market place (OMP) in-game advertising solutions
to accelerate brand spend.

 

Operational Highlights

·      Appointment of David Reeves to the Board as Chairman Designate to
succeed Donald Stewart on 1 September 2022;

·      PubGuard, Bidstack's ad-quality platform, secured a minimum
two-year licence agreement with Azerion  providing exclusive representation
in reselling PubGuard's brand safety technology whilst also utilising the
software across its group of companies;

·      Inventory of games now 110 titles (H1 2021: 30) with over 100m
monthly active users available to Bidstack's network of global media partners;
and

·      New ad-format "rewarded video" launched during H1 2022 growing
the breadth of monetisation solutions available to developers and publishers
alongside "in-game" and "in-menu".

 

Outlook

·      Revenue from the Azerion media sales partnership is anticipated
to accelerate into H2 2022 in line with contractual commitments;

·      New products scheduled to be launched in H2 2022 intended to
enable Bidstack's publishers and developers to maximise monetisation alongside
the addition of new measurement tools and enhanced platform management
including data and reporting;

·      Interactive Advertising Bureau (IAB) and Media Rating Council
(MRC) Measurement Guidelines now in public consultation to establish robust
standards. These standards are expected to increase the confidence of media
buyers to purchase in-game advertising through open marketplace, which is
expected to be a significant catalyst for frictionless growth; and

·      Robust pipeline for further enterprise software sales as Bidstack
diversifies its business towards new opportunities in technology licensing to
publishers, developers, platforms and rights holders beyond FY22.

 

 

 

James Draper, CEO of Bidstack said:

 

"As I mentioned in our trading update on 6 July 2022, the first six months of
FY22 has seen the Company put in place further foundations for longer term
growth, as our Group revenues begin to accelerate.

 

"Our wider product offering and suite of tools, organic growth and the
commencement of our commercial relationship with Azerion has created a 2.5x
increase in first half revenue year-on-year to over £2m.  Given our full
year revenues for 2021 of £2.6m, this represents a significant acceleration
of turnover.   In addition, our gross margin has also trended up
year-on-year.

 

"Our two-year agreement with Azerion began in March and, after an initial
integration and on-boarding phase, is now progressing in line with
management's expectations.  As previously mentioned, Azerion is giving
Bidstack's media segment and gaming advertising network a greatly increased
representation across markets new to the Group.

 

"I am also pleased that our relationship with Azerion has deepened with their
confirmation as the exclusive reseller of our PubGuard product over the next
two years.  This is a great commercial start for our technology division.

 

"As we announced on 11 July, our technology division has signed a three year
commercial agreement with a leading Asia-Pacific mobile marketing technology
company which will white-label our supply side platform to create their own
in-game advertising business. This is expected to create a passive, recurring
revenue stream for the Group going forward.

 

"Bidstack Group is proud to be a pioneer with our industry bodies; the IAB and
MRC.  They are now releasing standardisation guidelines for campaign
measurement.  This is an important development, as a universally approved
standard for measuring campaign success will enable media planners to push
more spend into in-game advertising.

 

"In H2 22 we will continue exploring enterprise software sales. Our vision has
always been to create a platform that generates recurring and automated
revenues through our suite of tools, designed to help our gaming publishers'
customers monetise brand activations.  We have many exciting new products,
adding to our "always-on revenue" suite of tools for publishers that are
expected to be rolled out in Q3 22.

 

"We are all very aware of the uncertainty caused by the challenging global
economic climate. However, we remain confident that the video game sector will
remain strong and that demand for monetisation through advertising-spend will
continue to increase, from game developers and publishers.

 

"I believe we remain well placed to benefit as our market continues to mature
and I look forward to providing further updates."

 

Chairman's Statement

 

H1 2022 Trading

 

Bidstack's first six months of the year have been positive. The Group's
financial indicators, such as year-on-year revenue, gross margin and cash are
extremely encouraging.  On the 1 March 2022, the $30m two-year minimum
revenue guarantee with Azerion commenced.  The onboarding of sales teams
across key markets such as the UK, Germany, France, Spain, Netherlands, Italy,
Nordics, Portugal and Belgium has commenced in-line with expectations and will
accelerate into H2 2022.

 

Bidstack has grown its publisher and developer network to over 110 titles with
access to over 100m monthly active users as we continue building our portfolio
of titles providing significant cross-selling opportunities across our breadth
of ad-formats, which now includes rewarded video in addition to in-game and
in-menu.  The combination of brand awareness and performance ad-formats
provides the publishers and developers with a holistic monetisation solution
to generate sustainable revenue.

 

During the first half, Bidstack has also started to see success with its
enterprise sales efforts with the licensing of our PubGuard technology to
Azerion over two years.  The Directors believe this should be a positive
mix-driver for gross margin as these are technology-only contracts.  The
commercial pipeline for further technology deals is strong across a
diversified set of customers and geographical footprint.  The Directors
believe that these transactions will contribute meaningfully to revenues in
FY23.

 

Board Appointments

 

On the 17 June 2022, we announced the appointment of David Reeves to
Bidstack's Board as Chairman Designate.  To ensure an orderly handover before
David assumes the role of Chairman on 1 September 2022, I will remain Chairman
while David serves on the Board as a Non-Executive Director.  Following this,
I will move to a Non-Executive Director role and continue to serve on the
Audit and Remuneration Committees.

 

David has over 30 years' global experience in senior management roles within
multinational companies across the video games industry.  He launched Sony
PlayStation in Germany, Switzerland & Austria in 1995 and in 1999, he was
appointed Executive Vice President of Sony Computer Entertainment (Europe) and
President and CEO EMEA in 2003.  In 2010, David was appointed as COO of
Capcom (Europe).  David has his own consulting Company DRC Consulting Ltd, is
Co-Founder of E Fundamentals, a SaaS company providing e-commerce analytics
services and is Chairman of Comcarde Ltd, an Edinburgh based fintech company.

David served as Senior Non-Executive Director and Chairman of the Remuneration
Committee for AIM-quoted Keywords Studios.  Keywords Studios is an
international technical services provider to the global video games industry,
established in 1998.  It provides integrated art creation, marketing
services, game development, testing, localization audio and player support
services across more than 50 languages and 16 games platforms to a blue-chip
client base of over 950 clients across the globe.  Following the completion
of nine years' service as a Non-Executive Director he retired from this
position on 20 May 2022.

Outlook & Future Prospects

 

The second half of the year has commenced strongly with the announcement of
Bidstack's first white-label contract with a leading Asia-Pacific based mobile
marketing technology company for a term of three years.  The company has
contracted to utilise Bidstack Technologies' supply side platform ("SSP") to
create their own in-game advertising business adding both advertisers and
publishers and developers, which is expected to create a passive, recurring
revenue stream for the Group going forward.  This also provides Bidstack with
direct exposure to the Asia-Pacific market which includes half of video gamers
worldwide.

 

The Directors' believe that the roll-out of further Bidstack products will
also help additional revenue generation.  These include the launch of our
open-market place (OMP) for in-game advertising which is intended to
accelerate brand spend.  This is supported also by the positive developments
with the Interactive Advertising Bureau (IAB) and Media Rating Council (MRC)
Measurement Guidelines which provides further confidence to media buyers.

 

The Board is pleased with Bidstack's progress in the first half and expects
that revenues for FY22 will be in line with market expectations, primarily
reflecting the increased commitments arising under the Azerion contract for
the second half.

 

The Board continues to believe that Bidstack is well established, both in
terms of product and revenue generation, as a leading player for in-game brand
activation.  Bidstack continues to focus on cash management, gross margins
and operating expenses.

 

 

 

-ENDS-

Contacts

 Bidstack Group Plc

 James Draper, CEO                                            via Buchanan
 SPARK Advisory Partners Limited (Nomad)                      +44 (0) 203 368 3550

 Mark Brady / Neil Baldwin / James Keeshan
 Stifel Nicolaus Europe Limited (Broker)

 Fred Walsh / Tom Marsh                                       +44 (0) 20 7710 7600

 Buchanan Communications Limited

 Chris Lane / Stephanie Whitmore / Kim van Beeck              +44 (0) 20 7466 5000

 bidstack@buchanan.uk.com (mailto:bidstack@buchanan.uk.com)

 

 

 

Consolidated statement of comprehensive income

for the six months ended 30 June 2022

 

                                             Note
                                                   Unaudited        Unaudited                 Audited

                                                   6 months ended   6 months  ended           year

                                                   30 Jun 2022      30 Jun 2021               ended

                                                                                              31 Dec 2021
                                                   £                £                         £

 Revenue                                           2,045,986        820,136                   2,623,413
 Cost of sales                                     (1,229,225)      (537,309)                 (1,674,190)
 Gross profit                                      816,761          282,827                   949,223

 Administrative expenses                           (4,507,501)      (3,915,874)               (8,681,927)
 Exceptional Items                                 -                -                         (222,555)
 Total Administrative Expenses                     (4,507,501)      (3,915,874)               (8,904,482)

 Operating loss                                    (3,690,740)      (3,633,047)               (7,955,259)

 Finance income                                    96               60                        180
 Finance costs                                     (1,442)          (160)                     (3,392)
 Loss before taxation                              (3,692,086)      (3,633,147)               (7,958,471)

 Taxation                                          938,184          744,756                   1,661,027
 Loss for the period                               (2,753,902)      (2,888,391)               (6,297,444)

 Other comprehensive income
 Total other comprehensive (loss)/income           (10,675)         -                         10,589
 Total comprehensive loss for the period           (2,764,577)      (2,888,391)               (6,286,855)

 Loss per share - basic and diluted (pence)  3     (0.30)           (0.74)                    (1.21)

 

The above consolidated statement of profit and loss and other comprehensive
loss for the period relates to continuing operations for the Group.

 

 

Consolidated statement of financial position

as at 30 June 2022

 

                                 Note      Unaudited     Unaudited     Audited

                                           30 Jun 2022   30 Jun 2021   31 Dec 2021
 ASSETS                                    £             £             £
 Non-current assets
 Right of use asset                        5,600         649           7,280
 Intangible assets                         233,162       264,357       248,760
 Property, plant and equipment             45,841        41,277        46,519
 Total non-current assets                  284,603       306,283       302,559

 Current assets
 Trade and other receivables               4,284,584     1,229,387     2,752,036
 Cash and cash equivalents                 3,671,976     694,544       7,086,906
 Total current assets                      7,956,560     1,923,931     9,838,942

 Total assets                              8,241,163     2,230,214     10,141,501

 EQUITY AND LIABILITIES
 Equity
 Share capital                   4         8,950,048     6,234,261     8,950,048
 Share premium account                     35,375,326    27,984,716    35,375,326
 Share-based payment reserve               2,328,400     1,497,826     1,589,965
 Merger relief reserve                     6,508,673     6,508,673     6,508,673
 Reverse acquisition reserve               (23,320,632)  (23,320,632)  (23,320,632)
 Warrant reserve                           71,480        71,480        71,480
 Exchange reserve                          (86)          -             10,589
 Accumulated losses                        (24,630,248)  (18,467,293)  (21,876,346)
 Total equity                              5,282,961     509,031       7,309,103

 Non - Current liabilities
 Lease liability                           2,416         675           4,180
 Total non -current liabilities            2,416         675           4,180

 Current liabilities
 Trade and other payables                  2,952,597     1,720,508     2,824,920
 Lease liability                           3,189         -             3,298
 Total current liabilities                 2,955,786     1,720,508     2,828,218

 Total equity and liabilities              8,241,163     2,230,214     10,141,501

 

The interim financial report was approved by the board of Directors on 8
August 22 and signed on its behalf by:

 

 

Donald Stewart

Chairman of Bidstack Group Plc

Consolidated statement of changes in equity

for the six months ended 30 June 2022

 

                                                   Share capital  Share premium  Share-based payment reserve  Merger relief reserve  Reverse acquisition reserve  Exchange reserve  Warrant reserve  Accumulated losses

                                                                                                                                                                                                                         Total

                                                                                                                                                                                                                         equity
                                                   £              £              £                            £                      £                            £                 £                £                   £

 Balance as at 1 January 2022                      8,950,048      35,375,326     1,589,965                    6,508,673              (23,320,632)                 10,589            71,480           (21,876,346)        7,309,103
 Comprehensive income for the period
 Loss and total comprehensive income for the year  -              -              -                            -                      -                            (10,675)          -                (2,753,902)         (2,764,577)
 Total comprehensive expense                       -              -              -                            -                      -                            (10,675)          -                (2,753,902)         (2,764,577)
 Transactions with owners
 Issue of shares                                   -              -              -                            -                      -                            -                 -                -                   -
 Costs of raising equity                           -              -              -                            -                      -                            -                 -                -                   -
 Share-based payments                              -              -              738,435                      -                      -                            -                 -                -                   738,435
 Total transaction with owners                     -              -              738,435                      -                      -                            -                 -                -                   738,435

 Balance as at 30 June 2022                        8,950,048      35,375,326     2,328,400                    6,508,673              (23,320,632)                 (86)              71,480           (24,630,248)        5,282,961

Consolidated statement of changes in equity

for the six months ended 30 June 2021

 

                                                   Share capital  Share premium  Share-based payment reserve  Merger relief reserve  Reverse acquisition reserve  Exchange reserve  Warrant reserve  Accumulated losses        Total Equity
                                                   £              £              £                            £                      £                            £                 £                £                         £

 Balance as at 1 January 2021                      6,234,261      27,984,716     1,282,556                    6,508,673              (23,320,632)                 -                 71,480                       (15,578,902)  3,182,152
 Comprehensive income for the period
 Loss and total comprehensive income for the year  -              -              -                            -                      -                            -                 -                            (2,888,391)   (2,888,391)
 Total comprehensive expense                       -              -              -                            -                      -                            -                 -                            (2,888,391)   (2,888,391)
 Transactions with owners
 Issue of shares                                   -              -              -                            -                      -                            -                 -                            -             -
 Costs of raising equity                           -              -              -                            -                      -                            -                 -                            -             -
 Share-based payments                              -              -              215,270                      -                      -                            -                 -                            -             215,270
 Total transaction with owners                     -              -              215,270                      -                      -                            -                 -                            -             215,270

 Balance as at 30 June 2021                        6,234,261      27,984,716     1,497,826                    6,508,673              (23,320,632)                 -                 71,480                       (18,467,293)  509,031

 

 

Consolidated statement of changes in equity

for the year ended 31 December 2021

                                                   Share capital  Share premium  Share-based payment reserve  Merger relief reserve  Reverse acquisition reserve  Exchange reserve  Warrant reserve  Accumulated losses

                                                                                                                                                                                                                         Total

                                                                                                                                                                                                                         equity
                                                   £              £              £                            £                      £                            £                 £                £                   £

 Balance as at 1 January 2021                      6,234,261      27,984,716     1,282,556                    6,508,673              (23,320,632)                 -                 71,480           (15,578,902)        3,182,152
 Comprehensive income for the period
 Loss and total comprehensive income for the year                                                                                                                                                    (6,297,444)         (6,297,444)
 Total comprehensive expense                       -              -              -                            -                      -                            -                 -                (6,297,444)         (6,297,444)
 Transactions with owners
 Issue of shares                                   2,715,787      8,147,363      -                            -                      -                            -                 -                -                   10,863,150
 Costs of raising equity                           -              (756,753)      -                            -                      -                            -                 -                -                   (756,753)
 Share-based payments                              -              -              307,409                      -                      -                            -                 -                -                   307,409
 Total other comprehensive income                  -              -              -                            -                      -                            10,589            -                -                   10,589
 Total transaction with owners                     2,715,787      7,390,610      307,409                      -                      -                            10,589            -                -                   10,424,395

 Balance as at 31 December 2021                    8,950,048      35,375,326     1,589,965                    6,508,673              (23,320,632)                 10,589            71,480           (21,876,346)        7,309,103

Consolidated statement of cash flows

                                                                 6 months ended  6 months ended     Year   ended

                                                                 30 Jun 2022        30 Jun 2021      31 Dec 2021
                                                                 £               £                  £
 Cash flows from operating activities
 Loss before taxation                                            (2,753,902)     (2,888,391)        (7,958,471)
 Adjustments for:
 Amortisation - Intangibles                                      15,598          15,598             31,195
 Amortisation - Right of use asset                               1,680           6,928              10,377
 Depreciation                                                    13,140          9,442              24,160
 Equity settled share-based payments                             738,435         215,270            307,409
 Doubtful debts expense                                          -               -                  (2,073)
 Interest received                                               (96)            (60)               (180)
 Interest paid                                                   1,442           160                3,392
 Exchange differences on translation of foreign operations       (10,675)        -                  10,589
                                                                 (1,994,378)     (2,641,053)        (7,573,602)
 Changes in working capital
 (Increase)/decrease in trade and other receivables              (1,532,550)     1,161,913          409,468
 Increase/(decrease) in trade and other payables                 127,679         (143,231)          961,182
 Cash used in operations                                         (3,399,249)     (1,622,371)        (6,202,952)

 Taxation Received                                               -               -                  892,895
 Net cash used in operations                                     (3,399,249)     (1,622,371)        (5,310,057)

 Cash flow from investing activities
 Investment in intangible assets                                 -               -                  -
 Investment in property, plant and equipment                     (12,462)        (22,331)           (42,291)
 Net cash flow (used in)/ generated from investing activities    (12,462)        (22,331)           (42,291)

 Cash flow from financing activities
 Proceeds from issue of share capital                            -               -                  10,863,150
 Cost of issue                                                   -               -                  (756,753)
 Principal movement on lease liabilities                         (1,872)         (7,768)            (11,045)
 Interest received                                               96              60                 180
 Interest paid on lease liabilities                              (1,443)         (160)              (3,392)
 Net cash generated from financing activities                    (3,219)         (7,868)            10,092,140

 (Decrease)/Increase in cash and cash equivalents in the period  (3,414,930)     (1,652,570)        4,739,792

 Cash and cash equivalents at beginning of period                7,086,906       2,347,114          2,347,114

 Cash and cash equivalents at the end of the period              3,671,976       694,544            7,086,906

for the period ended 30 June 2022

 

 

 

 

Notes to the consolidated interim financial report

1    Summary of significant accounting policies

 

Basis of preparation

 

The Company is a public limited company which is admitted to trading on the
AIM Market of the London Stock Exchange and is incorporated and domiciled in
the UK. The address of the registered office is Plexal Here East, 14 East Bay
Lane, London, United Kingdom, E15 2GW. The registered number of the company is
04466195.

 

The consolidated interim financial report consolidates those of the Company
and its trading subsidiary, Bidstack Limited (together the "Group"). The
financial information presented in this interim report have been prepared
using accounting policies that are expected to be applied in the preparation
of the financial statements for the year ending 31 December 2022.

 

These policies are in accordance with International Financial Reporting
Standards (IFRSs) and International Financial Reporting Interpretation
Committee (IFRIC) interpretations as endorsed by the European Union
("IFRS-EU"), and those parts of the Companies Act applicable to companies
reporting under IFRS.

 

The interim results have been prepared on a going concern basis which assumes
that the Group will be able to continue trading for the foreseeable future.
Although an operating loss has been reported for the reporting period and an
operating loss is expected to be incurred in the 12 months subsequent to the
date of this report, the Directors believe, having considered all available
information, including the cash resources currently available to the Group and
the Company's proven ability to raise further equity funds from its supportive
shareholder base, that the Group will have sufficient funds to meet its
expected committed and contractual expenditure for the foreseeable future.
Thus, the Directors continue to adopt the going concern basis of accounting in
preparing the interim financial report for the period ended 30 June 2022.

2    Summary of significant accounting policies

The accounting policies applied by the Group in this consolidated interim
financial report are the same as those applied by the Group in its
consolidated financial statements as at and for the year ended 31 December
2021.

3    Loss per share

 

Basic and diluted loss per share

 

The calculation of basic and diluted loss per share is based upon the loss of
£2,764,577 (2021: loss of £2,888,391) and the weighted average number of
ordinary shares in issue for the year of 931,531,573 (2021: 388,374,057).

 

The loss incurred by the Group means that the effect of any outstanding
warrants and options would be considered anti-dilutive and is ignored for the
purposes of the loss per share calculation.

 

 

 

 

 

 

4    Share capital and reserves

 

 Allotted, called up and fully paid          Ordinary 0.5p shares  Share capital
                                             No.                   £

 At 1 January 2021                           388,374,057           6,234,261

 Exercised warrants                          -                     -
 Exercised options                           -                     -
 Issue of shares                             543,157,516           2,715,787
 Issue of consideration shares               -                     -
 As at 31 December 2021                      931,531,573           8,950,048

 Issue of shares                             -                     -
 As at 30 June 2022                          931,531,573           8,950,048

 

 

All ordinary shares are equally eligible to receive dividends and the
repayment of capital and represent equal votes at meetings of shareholders.

 

 

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