REG - Bidstack Group PLC - Settlement & new commercial partnership - Azerion

BidstackAnnouncement

22/12/2023 07:00

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RNS Number : 7010X  Bidstack Group PLC  22 December 2023

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22 December 2023

Bidstack Group Plc

("Bidstack" or the "Company" or the "Group")

Settlement and new commercial partnership with Azerion

Bidstack Group Plc (AIM: BIDS) is pleased to announce that on 22 December 2023
it reached a settlement and new commercial partnership with Azerion.
Following extensive discussions both parties have agreed to resolve the claims
that are currently pending at the Amsterdam Court, any other commercial
disputes and move forward collaboratively.

 

A total payment of EUR 3 million will be made by Azerion for the settlement
and the new commercial partnership set out below.

 

Following the settlement, Bidstack and Azerion will enter into a new
commercial partnership which will be operational in early 2024.  Bidstack
will work with Azerion's supply side platform, Improve Digital on a
non-exclusive basis to enable Azerion to access Bidstack's premium gaming
inventory.

 

James Draper, Founder/CEO, Bidstack said

 

"Bidstack and Azerion will move forward collaboratively following extensive
discussions to settle all outstanding disagreements.  We will resume working
together in markets outside of the UK, USA, Canada, Australia, South Korea and
Germany, to grow the in-game advertising market through Azerion's network of
global and local brands."

 

Sebastiaan Moesman, CRO & CSO, Azerion said

 

"We are pleased to announce both the settlement of all past disagreements and
a new commercial alliance between our companies going forward. After resolving
our previous differences, what remains is two companies in the same industry
with a complementary offering. We are therefore looking forward to
re-establishing our relationship in 2024 and integrating Bidstack's
technology and in-game advertising opportunities into our offering towards our
advertisers again."

 

 

 

 

-ENDS-

 

Contacts

 Bidstack Group Plc

 James Draper, CEO                           via SPARK
 SPARK Advisory Partners Limited (Nomad)     +44 (0) 203 368 3550

 Mark Brady / Neil Baldwin / James Keeshan
 Stifel Nicolaus Europe Limited (Broker)

 Fred Walsh / Tom Marsh                      +44 (0) 20 7710 7600

 

Notes to editors

About Bidstack

Bidstack's technology empowers video game publishers to monetise and manage
spaces within their virtual environments.  Its platform provides real-time
reporting, dynamic targeting and player communication tools for brand
activations and fan engagement.

About Azerion

Founded in 2014, Azerion (EURONEXT: AZRN) is one of Europe's largest digital
advertising and entertainment media platforms. Azerion brings global scaled
audiences to advertisers in an easy and cost-effective way, delivered through
our proprietary technology, in a safe, engaging, and high quality environment,
utilizing our strategic portfolio of owned and operated content with
entertainment and other digital publishing partners.

 

Having its roots in Europe and with its headquarters in Amsterdam, Azerion has
commercial teams based in over 26 cities around the world to closely support
our clients and partners to find and execute creative ways to make a real
impact through advertising.

 

 

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