REG - Bidstack Group PLC - Venatus Advertising Sales Partnership

BidstackAnnouncement

30/08/2023 07:00

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RNS Number : 7194K  Bidstack Group PLC  30 August 2023

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30th August 2023

Bidstack Group Plc

("Bidstack" or the "Company" or the "Group")

Venatus Advertising Sales Partnership

Bidstack Group Plc (AIM: BIDS), the in-game advertising and video game
monetisation platform, and Venatus the leading publisher monetisation and
advertising platform for gaming & entertainment, today announce a
commercial partnership that will give Venatus Media Limited ("Venatus")
exclusive access to Bidstack's extensive video game advertising inventory
across six key global markets.

Venatus is a leading international advertising agency providing advertising in
digital gaming and entertainment. Founded in 2010, Venatus is based in London
with offices in New York, Los Angeles, Sydney and Seoul.  Livingbridge
private equity invested in Venatus in 2021 to assist with its global
expansion, which is most recently reflected in key Venatus hires in the US.

Having been at the forefront of the of the intrinsic in-game advertising
format since 2017, Bidstack now has an inventory of more than 400 high-quality
video games across mobile and PC, with a total monthly reach of 100 million
people. The Company works with leading publishers such as Sports Interactive,
Ubisoft and Miniclip, and has delivered award-winning in-game campaigns for
brands such as OneFootball, Apple, Samsung, Marriott Bonvoy, Paco Rabanne, and
Doritos.

 

Venatus and Bidstack have previously collaborated to provide advertising in
esports properties and are both pleased to further leverage their existing
relationship and synergies.  Under the new relationship, Venatus will become
the sole provider of direct sales of Bidstack's in-game inventory across the
US, UK, Germany, Canada, Australia, and South Korea, leveraging its extensive
international advertising sales presence of more than 40 gaming specialists.
Access to Bidstack's intrinsic in-game network adds another dimension to the
existing Venatus offer, which focuses on providing advertisers with campaigns
in-game, next to the game and around the game, with leading publishers such as
EA, Futbin, Rovio and custom activations on platforms like Roblox.

 

James Draper, Founder and CEO at Bidstack, said:

 

"Bidstack and Venatus have a shared history as innovators in the video game
advertising space. Now, we've identified an opportunity to create increased
value for both businesses, our customers, and partners through a major tie-in
that combines Venatus' video gaming specialist sales heft with Bidstack's
programmatic technology and network of games, we're delighted to have Venatus
alongside us."

 

Rob Gay, Co-Founder and CEO at Venatus, said:

 

"Venatus offers brands multiple touchpoints with consumers within, next to and
around video games. With the rapid growth of intrinsic in-game advertising, we
now partner with experts in the format and add another string to our bow on
behalf of our customers. This partnership comes at an opportune moment after
the expansion of our US leadership team in June and, with Bidstack's world
class in-game network, we can build richer, more diverse campaigns on behalf
of our clients in this incredibly exciting gaming media channel."

 

 

-ENDS-

 

Contacts

 Bidstack Group Plc

 James Draper, CEO                           via SPARK
 SPARK Advisory Partners Limited (Nomad)     +44 (0) 203 368 3550

 Mark Brady / Neil Baldwin / James Keeshan
 Stifel Nicolaus Europe Limited (Broker)

 Fred Walsh / Tom Marsh                      +44 (0) 20 7710 7600

 

About Bidstack (https://www.bidstack.com/)

 

Bidstack is an in-game advertising and video game monetisation platform. Its
sophisticated technology allows brands to serve advertisements into natural
spaces within video games whilst protecting the gaming experience. These
branded experiences can vary from trackside banners and cityscape billboards
to pitch-side LED boards, skins or any other contextually relevant spaces
within the metaverse. Bidstack works with world-leading game publishers such
as Miniclip, Ubisoft, and Sports Interactive and has delivered award-winning
in-game campaigns for brands such as Marriott Bonvoy, Paco Rabanne, and
Doritos, among many others.

 

About Venatus

 

Venatus is a global provider of digital advertising solutions to the gaming
and entertainment sector, offering a comprehensive suite of products and
services to advertisers and publishers. The company's mission is to become the
number one advertising solution in gaming through innovative technology and
next-level partnerships. The company has more than 120 staff working from
seven regional hubs and is backed by the UK private equity house,
Livingbridge.

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