RCS - Brandshield Systems - BrandShield Strengthens Presence in Asia

Brandshield SystemsAnnouncement

30/05/2023 07:15

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RNS Number : 8836A  Brandshield Systems PLC  30 May 2023

30 May 2023

 

BrandShield Systems plc

("BrandShield," the "Company," or the "Group")

 

BrandShield Strengthens Presence in Asia with Signed Commitment to Combat
Counterfeit and Pirated Goods in the Philippines

 

BrandShield expands its AI-powered cybersecurity technology to help countries
in Southeast Asia overcome increasing digital fraud

 

BrandShield Systems plc (AIM: BRSD), a leading provider of cybersecurity
solutions for brand oriented digital risk protection ("DRP"), announces its
role in establishing a code of practice in the fight against the sale of
counterfeit and pirated goods online. In collaboration with renowned
organisations such as Procter & Gamble, Unilever, Castrol, The
Pharmaceutical Security Institute, the American, European and British Chambers
of Commerce of the Philippines, and with eCommerce platforms such as Lazada
and Shopee, BrandShield has joined an agreement with the Philippine
Intellectual Property Authority ("PIPA") to protect consumers from buying
inferior and possibly dangerous products online.

 

Over the last decade, half of the countries in Southeast Asia are listed among
the top 25 economies for the provenance of counterfeit and pirated goods,
according to the Organisation for Economic Co-operation and Development.
Counterfeit and pirated goods pose a significant threat to the global economy,
undermining the integrity of brands and infringing upon intellectual property
rights. This growing issue necessitates collaboration between industry
leaders, organisations and government authorities, which is why BrandShield is
joining forces with global organisations to improve internet safety.

 

This most recent milestone is a part of BrandShield's growing presence in
Asia, where the Company is actively engaging in initiatives to improve digital
safety. Recently, BrandShield CEO Yoav Keren had the privilege to participate
and speak at the annual International Trademark Association meeting held in
Singapore. This event serves as a gathering place for global brands to discuss
fostering consumer trust, economic growth, and how to build a better society.
Keren spoke at a session of the Pharmaceutical Security Institute (PSI), and
described the results of BrandShield's work for PSI in detecting and taking
down fake pharmacies and counterfeited drugs sold online. Keren also spoke
 to the rising risks in the digital landscape and how brands and consumers
can protect themselves from evolving and increasing online threats.

 

By joining forces with PIPA and key stakeholders in the industry, BrandShield
aims to enhance cooperation and knowledge sharing, allowing for proactive and
effective strategies to combat intellectual property infringements in the
digital sphere. This agreement also aims to promote gender equality and social
inclusion among brands and the companies involved.

 

Yoav Keren, Chief Executive Officer of BrandShield, commented:

 

"Everyone has the potential to be impacted by digital threats, which is why
the safeguarding of a brand's online presence is crucial to protect both
consumers and companies.

 

We are proud to join forces with some of the world's largest companies and
organisations, and regional authorities in an effort to protect Asian brands,
e-commerce marketplaces and consumers from falling victim to online scams."

 

Enquiries:

 

 BrandShield Systems plc                              +44 (0)20 3143 8300

 Yoav Keren, CEO

 Spark Advisory Partners Limited (Nominated Adviser)  +44 (0)20 3368 3554

 Neil Baldwin / Andrew Emmott / James Keeshan

 Shore Capital (Joint Broker)                         +44 (0)20 7408 4090

 Toby Gibbs / James Thomas (Corporate Advisory)

 Henry Willcocks (Corporate Broking)

 Vigo Consulting (Financial Public Relations)         +44 (0)20 7390 0237

 Jeremy Garcia / Kendall Hill

 brandshield@vigoconsulting.com

 

About BrandShield

Brandshield is a provider of cybersecurity solutions from brand protection to
online threat hunting. BrandShield detects online threats and takes them down.
The Company's client base is a growing list of organisations including Fortune
500 and FTSE100 companies. By utilising AI and big-data analysis, BrandShield
monitors, detects, and removes online threats facing companies. These threats
include social phishing, executive impersonation, fraud, brand abuse, and
counterfeits.

 

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