** Shares of Cholamandalam Financial Holdings CHOL.NS
shoot up as much as 4.33% at 810 rupees to reach record high
** Shares up for four consecutive sessions if gains hold
** Investment holding co's Q4 net profit up almost 34% to
4.08 billion rupees ($49.89 million) while interest income
jumped 42% to 37.19 billion rupees
** Co shares trading above 50-, 100-, 200-day simple moving
average, indicating bullish momentum
** More than 240,648 shares change hands by 12:40 P.M. IST
vs 30-day moving average of 181,676 shares
** CHOL has risen 3.17% so far this year
($1 = 81.7800 Indian rupees)
(Reporting by Hritam Mukherjee in Bengaluru)
((Hritam.Mukherjee@thomsonreuters.com;))