** Australian supermarket operator Coles COL.AX posted a
slowdown in comparable sales in first quarter due to lower shelf
prices for its products
** Coles, which operates with market leader Woolworths
WOW.AX , along with its bigger rival, have been under pressure
to cut prices of its products
** COL dropped 0.6% on Thursday and is up 9.2% YTD
UNCERTAIN OUTLOOK AMID NUMBER OF CHALLENGES
** Analysts at J.P. Morgan cut PT on Coles to A$17 from
A$17.59, adding that co is not immune to margin pressure the
industry faces due to promotional intensity
** Brokerage Bell Potter cuts PT to A$20.5 from A$21.55,
reflecting lower price growth assumptions while awaiting a
potential legal liability due to ACCC court proceedings
** Jefferies trims PT to A$18 from A$18.5, says political
and media scrutiny has made Australian retailing market more
competitive leading to price investment and driving customers
towards promotions
** Morningstar says COL shares are overvalued at the moment,
adds COL facing same near-term cost pressures as Woolworths
(Reporting by Rishav Chatterjee in Bengaluru)
((Rishav.Chatterjee@thomsonreuters.com))