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REG - Deepverge PLC - 82% of Skin Trust Club members purchase via App

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RNS Number : 2053C  Deepverge PLC  21 February 2022

 

21 February 2022

 

DeepVerge PLC

 

("DeepVerge" or "the Company")

 

Skin Trust Club continues rapid growth

 

10 leading skincare manufacturers join the Skin Trust Club Marketplace
platform

 

82% of Skin Trust Club members purchase skincare products via App

 

DeepVerge (LSE:DVRG.L) consumer skin test subsidiary brand Skin Trust Club
announces significant growth of the platform with leading skincare
manufacturers enlisted on the Skin Trust App marketplace to sell their
skincare product catalogues since mid-January. TULA Skincare, Aurelia London,
Gallinée Microbiome Skincare, Plantkos, ESSE, High Beauty, Nunaïa,
BE+Radiance, Better For You Wellness and DERMALA have all joined the Skin
Trust Club App marketplace.

 

In addition, over the last four months, 23 Labskin clients have contracted to
have their products tested, many of which are expected to be added to the Skin
Trust Club App marketplace.

 

●      Skin Trust Club - Generating Multiple Revenue Streams:

Skin Trust Club has over 30,000 data test samples, which is the largest skin
microbiome database in the world.

o  Since the marketplace service opened in January, 82% of club members
(around 1,500) who received Home Test Kit results have subsequently purchased
recommended skincare products for their skin via the Skin Trust Club App.

o  Beauty and skincare social media influencers have begun promotions,
generating thousands of new orders in the last two weeks.

o  Club members are now purchasing follow-on Home Test Kit Plans at £170 for
two tests.

o  Home Test processing capacity is 20,000 per month in each of the UK,
Ireland and US laboratories with more gene sequencing equipment being
installed in the US laboratories in Q2.

 

Gerard Brandon, CEO of DeepVerge, comments:

"Since mid-January, Skin Trust Club members have begun to utilise skincare
products recommended for their personalised daily skincare routines by our
home testing kits, purchased through the Skin Trust Club marketplace service.
This new in-app and web-based sales channel promotes skincare manufacturers,
Labskin partners and consumer test clients, generating wholesale revenue for
Labskin on products sold through this marketplace platform.  With the rapid
growth across this entirely new skin and healthcare sales platform, social
media influencers facilitating momentum and leading skincare manufacturers
joining the marketplace service, Skin Trust Club is now firmly established and
looks set for a strong year ahead."

 

TULA Skincare CEO, Savannah Sachs, comments:

"As a doctor founded prestige skincare brand with an innovative approach to
skincare, we look forward to working with Skin Trust Club. By harnessing the
power of probiotic extracts and superfood ingredients we are excited to offer
clean, clinical, and effective product recommendations that will best meet the
individual skincare needs of Skin Trust Club's customers so that they can feel
their most confident."

 

 

 

For further information please contact:

 

 DeepVerge plc                                   Gerard Brandon, CEO         +44 (0) 7340 055 648

 SPARK Advisory Partners Limited                 Neil Baldwin/Andrew Emmott  +44 (0) 113 370 8974

 (Nominated Adviser)

 Turner Pope Investments (TPI) Limited (Broker)  Andy Thacker/James Pope     +44 (0) 20 3657 0050

 

Market Abuse Regulation (MAR) Disclosure

THIS ANNOUNCEMENT CONTAINS INSIDE INFORMATION AS STIPULATED UNDER
THE UK VERSION OF THE MARKET ABUSE REGULATION NO 596/2014 WHICH IS PART OF
ENGLISH LAW BY VIRTUE OF THE EUROPEAN (WITHDRAWAL) ACT 2018, AS AMENDED.  ON
PUBLICATION OF THIS ANNOUNCEMENT VIA A REGULATORY INFORMATION SERVICE, THIS
INFORMATION IS CONSIDERED TO BE IN THE PUBLIC DOMAIN.

 

About DeepVerge plc (www.deepverge.com)

DeepVerge is an environmental and life science group of companies that
develops and applies AI and IoT technology to analytical instruments for the
analysis and identification of bacteria, virus and toxins. Utilising
artificial intelligent data analytics to scientifically prove the impact of
skincare product claims on skin microbiome for most of the top 20 global
cosmetic company clients and remotely detect and identify in real-time,
dangerous pathogens in wastewater treatment plants, drinking water, rivers,
lakes and reservoirs.

 

Skin Trust Club

Skin Trust Club incorporates an artificial intelligence Skincare App and Home
Test Kit that provide simple, at-home skin microbiome testing for personalised
skincare and skin health tracking. The self-administered skin swab is a remote
trial and allows the participant to conduct each stage of the trial without
interaction. Skin Trust Club's DNA Test generates a report that consumers can
use to manage their custom skincare regime. Analysis of skin attributes
provides information to create hundreds of different product combinations to
suit a person's unique skin microbiome.

 

About TULA

TULA is a brand built on the power of probiotic extracts & superfoods.
TULA believe that the same type of ingredients which are good for your body
are also great for your skin. TULA focus on being healthy, not perfect &
on empowering everyone to feel confident in their skin. TULA was recently
acquired by Procter & Gamble.

 

Labskin (Life Science Division)

Labskin is a 3D human skin equivalent test platform that scientifically proves
the impact of skincare product claims in healthcare, life sciences, skin
microbiome clinical trials, pharmaceutical and cosmetics industries. Labskin
have been pioneering the development of a laboratory grown human skin platform
for 15 years and is the only commercially available lab-grown full thickness
human skin model that naturally mimic the skins' microbiome. Labskin's virtual
clinical trials with remote collection of human volunteers' skin microbiome
provides a solution for the collection of volunteer microbiomes to allow for
lab-controlled trials of advanced skin models and human microbiomes. As the
data bank of remote volunteers grow, the higher the accuracy and increased
reliability of virtual product testing that can be provided to clients,
eliminating early human trial and error testing and resulting in a faster time
to market. The Labskin test platform and protocols help clients maintain an
optimum real-world environment, when testing their new ingredients and
existing products, that shows the positive or negative impact on skin's
natural microflora.

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