RCS - East Imperial PLC - Air New Zealand Partnership

East ImperialAnnouncement

28/07/2023 07:00

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RNS Number : 4802H  East Imperial PLC  28 July 2023

27 July 2023

 

Reach Announcement

East Imperial plc

 

(the "Company")

 

Flying High with Air New Zealand Partnership.
 

East Imperial, the global purveyor of ultra-premium beverages, is pleased to
announce a partnership with Air New Zealand. A refreshing new cocktail will be
hitting tray tables as Air New Zealand launches the first of its signature
drinks onboard its international network.

 

In partnership with the Company, the new drinks will feature in Business
Premier Cabins on Air New Zealand's New York and Chicago routes. It will be
available onboard from late August 2023.

 

The seasonal drinks are a nod to local ingredients with a dash of creativity
and provide a taste of New Zealand's finest flavours at 30,000 feet. The first
drinks are gin-based cocktails but can also be served as an alcohol-free
option.

 

The airline will seek customer feedback on the new cocktails and look to
introduce other signature cocktails on a seasonal rotation.

 

Tony Burt, East Imperial CEO, says, "Today marks a milestone that the East
Imperial team is proud of. The opportunity to partner with the iconic Air New
Zealand brand is an honour that signifies a significant achievement for East
Imperial. This collaboration allows us to further introduce East Imperial to a
broader and strategically important US audience, showcasing our craftsmanship
and commitment to creating exceptional drinking experiences."

 

Air New Zealand Chief Customer and Sales Officer Leanne Geraghty commented:

 

"The seasonal cocktails will add a splash of excitement to cocktail hour and
the airline's inflight experience."

 

"Our customers have been raising a toast to our exceptional wine selection,
but they've also shared their craving for a delightful cocktail now and then.
So, we've shaken things up and partnered with East Imperial mixologists to
craft us some drinks exclusively for our Business Premier customers.

 

"We couldn't be prouder to collaborate with East Imperial. Their top-notch
products are made here in New Zealand, with the finest, sustainably sourced,
all-natural ingredients."

 

Tasting notes of Air New Zealand's first seasonal cocktail

Prepare to embark on a flavourful journey with Air New Zealand's signature
cocktail, a harmonious blend that grounds you with every sip. Floral and oily
notes pave the way for a burst of sherbety citrus and rich ruby red
grapefruit. At the same time, the finish delights with dry, herbaceous accents
heightened by luxurious grapefruit oil and the velvety texture of juniper.
Experience a rich, textural cocktail, and nothing short of luxurious.

 

Issued by East Imperial Plc

Email: contact@eastimperial.com (mailto:contact@eastimperial.com)
 

 

About East Imperial

Founded in New Zealand and Singapore in 2012, East Imperial produces a range
of ultra-premium mixers that sell throughout APAC, the US and EMEA. Guided by
a clear strategy to capitalise on the growing demand for premiumisation across
the beverage industry, East Imperial has sold over 25 million bottles in over
20 countries since its founding, with popular products including Old World
Tonic, Grapefruit Tonic, Yuzu Tonic and Mombasa Ginger Beer. In 2023, East
Imperial won 8 medals at the coveted Tonic & Mixers Masters Competition in
London. The company was founded on the philosophy of creating exquisite
products defined by heritage, tradition and authenticity. All products are
made from the highest quality, all-natural ingredients, reflecting East
Imperial's commitment to providing a sustainable product and minimising
environmental impacts at every stage of the manufacturing process. For more
information about East Imperial and its ultra-premium mixers, visit
eastimperial.co.uk.

 

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