RCS - East Imperial PLC - Appointment of Key US Sales Resource

East ImperialAnnouncement

22/08/2023 07:15

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RNS Number : 0558K  East Imperial PLC  22 August 2023

22 August 2023

Reach Announcement

East Imperial plc

 

(the "Company")

 

Appointment of Key US Sales Resource

 

East Imperial, the global purveyor of ultra-premium beverages, is pleased to
announce the appointment of Jaron Berkhemer to oversee the management and
execution of their US sales and marketing strategy.
 

Berkhemer joins the East Imperial team as a consultant and has a wealth of
experience in the premium beverage industry, notably with US-based premium
mixer brand Q Drinks. He was VP of Marketing for nearly three years and
successfully established Q Drinks as the US's number one premium mixer in the
on-premise channel.

 

East Imperial CEO Tony Burt says, "I've known Jaron for several years, and due
to his commitments, the timing has never been quite right for him to join the
East Imperial team. Our US strategy is focused on the luxury on-premise
channel, and Jaron knows this better than anyone I know. The fact is that he's
done it before and has the accolades to prove it. To have his oversight,
experience and passion in our camp is not only a coup but super-exciting."

 

Berkhemer starts immediately and will work closely with Burt to input into the
current US strategy and will then be charged with liaising with US distributor
RNDC, strategic partnerships, and delivering overall case sales for the
region. He will also be charged with adding additional sales resources as
required to ensure the effective delivery of results in key regions.
Berkehemer will report directly to the CEO,
Burt.
 

 

Issued by East Imperial Plc

Email: contact@eastimperial.com

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About East Imperial

Founded in New Zealand and Singapore in 2012, East Imperial produces a range
of ultra-premium mixers that sell throughout APAC, the US and EMEA. Guided by
a clear strategy to capitalise on the growing demand for premiumisation across
the beverage industry, East Imperial has sold over 25 million bottles in over
20 countries since its founding, with popular products including Old World
Tonic, Grapefruit Tonic, Yuzu Tonic and Mombasa Ginger Beer. In 2023, East
Imperial won 8 medals at the coveted Tonic & Mixers Masters Competition in
London. The company was founded on the philosophy of creating exquisite
products defined by heritage, tradition and authenticity. All products are
made from the highest quality, all-natural ingredients, reflecting East
Imperial's commitment to providing a sustainable product and minimising
environmental impacts at every stage of the manufacturing process. For more
information about East Imperial and its ultra-premium mixers, visit
eastimperial.co.uk.

 

 

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