RCS - East Imperial PLC - DirectorsTalk Interview

East ImperialAnnouncement

26/02/2024 07:00

For best results when printing this announcement, please click on link below:
http://newsfile.refinitiv.com/getnewsfile/v1/story?guid=urn:newsml:reuters.com:20240226:nRSZ3281Ea&default-theme=true

RNS Number : 3281E  East Imperial PLC  26 February 2024

RNS Reach

 

26 February 2024

East Imperial plc

("East Imperial" or the "Company")

Interview with US Commercial Director, Jaron Berkhemer

East Imperial plc, the global purveyor of super-premium beverages, highlights
the recent Director's Talk interview conducted by its US Commercial Director,
Jaron Berkhemer, in which he discusses the Company's strategic efforts to
enhance its presence in the US market. Jaron shares insights into the
significance of quality mixers in elevating the cocktail experience and East
Imperial's commitment to authenticity, heritage, and tradition.

 

He goes on to highlight recent partnerships, growing consumer trends, and East
Imperial's overall vision for leading the premium mixer category in the United
States.

 

Jaron, who joined East Imperial in August 2023 to spearhead US Operations, has
a strong track record in delivering growth in the Beverage and Spirits
industries, having previously held senior sales and marketing positions with
Bulldog Gin (which quickly became the fourth largest Gin category in the
United States, and was bought out by Private Equity), Lucas Bols B.V. and Q
Mixers.

 

 

Link to interview:

https://www.directorstalkinterviews.com/east-imperial-elevating-the-us-mixer-market-video/4121143885#:~:text=He%20discusses%20the%20company's%20approach,through%20innovation%20and%20consumer%20education
(https://www.directorstalkinterviews.com/east-imperial-elevating-the-us-mixer-market-video/4121143885#:~:text=He%20discusses%20the%20company's%20approach,through%20innovation%20and%20consumer%20education)
.

 

 

Anthony Burt, CEO & Executive Chairman of East Imperial plc, commented:

 

"Jaron and his team have had an immediate impact on driving growth for the
East Imperial brand in the United States, which I believe the content of this
interview demonstrates well. I look forward to the Company being able to
announce ongoing wins from the United States territory over the course of 2024
and beyond."

 

 

For further information, please contact:

 East Imperial plc                                           investors@eastimperial.com (mailto:investors@eastimperial.com)

 Anthony Burt

 Allenby Capital Limited (Broker)                            +44 (0)20 3328 5656

 Guy McDougall / Matt Butlin (Sales and Corporate Broking)

 Jeremy Porter / Piers Shimwell (Corporate Finance)

 

About East Imperial

Founded in New Zealand and Singapore in 2012, East Imperial produces a range
of super-premium mixers that sell throughout APAC, the US and EMEA. Guided by
a clear strategy to capitalise on the growing demand for premiumisation across
the beverage industry, East Imperial has sold over 33 million bottles in over
20 countries since its founding, with popular products including Old World
Tonic Water, Grapefruit Tonic Water, Yuzu Tonic Water and Mombasa Ginger Beer.
In 2023, East Imperial won 8 medals at the coveted Tonic & Mixers Masters
Competition in London.

 

The Company was founded on the philosophy of creating exquisite products
defined by heritage, tradition, and authenticity. All products are made from
the highest quality, all-natural ingredients, reflecting East Imperial's
commitment to providing a sustainable product and minimising environmental
impacts at every stage of the manufacturing process. For more information
about East Imperial and its ultra-premium mixers.

 

Visit https://www.eastimperial.com/ (https://www.eastimperial.com/)

 

This information is provided by Reach, the non-regulatory press release distribution service of RNS, part of the London Stock Exchange. Terms and conditions relating to the use and distribution of this information may apply. For further information, please contact
rns@lseg.com (mailto:rns@lseg.com)
 or visit
www.rns.com (http://www.rns.com/)
.

RNS may use your IP address to confirm compliance with the terms and conditions, to analyse how you engage with the information contained in this communication, and to share such analysis on an anonymised basis with others as part of our commercial services. For further information about how RNS and the London Stock Exchange use the personal data you provide us, please see our
Privacy Policy (https://www.lseg.com/privacy-and-cookie-policy)
.   END  NRATJMITMTATBLI