RCS - East Imperial PLC - Partnership Agreement

East ImperialAnnouncement

29/09/2023 07:00

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RNS Number : 0767O  East Imperial PLC  29 September 2023

RNS Reach

 

29 September 2023

East Imperial plc

 

(the "Company")

 

Partnership Agreement with US-based Cocktail Courier

 

East Imperial plc, the global purveyor of super-premium beverages, today is
pleased to announce an agreement has been reached with the leading US cocktail
delivery company, Cocktail Courier.

 

The trend of making high-quality cocktails in the home has grown strongly in
the US as consumers look to replicate the cocktail bar experience in the
comfort of their surroundings. Today, The agreement announced East Imperial as
the 'official' mixer for Cocktail Courier's cocktail kits, which will be
delivered nationwide in the United States. Cocktail Courier will be employing
the Company's can format for their packaging.

 

This partnership aligns with the Company's US positioning as the only true
super-premium mixer in the market. It immediately allows us access to a more
discerning and engaged US customer base.

 

Tony Burt, CEO/Founder of East Imperial, commented:

 

"We've been super-impressed with Cocktail Courier and their commitment to
offering high-quality cocktails and their overall customer experience.  East
Imperial, being the official mixer for their kits, highlights what Scott and
the team are trying to achieve, and having our products in his customers'
hands is a fantastic opportunity to drive trial with the perfect target
consumer. "

 

Scott Goldman, CEO/Co-Founder of Cocktail Courier, commented:

 

"What sets East Imperial apart from other premium mixers is their
craftsmanship and dedication to reviving traditional recipes and techniques
while incorporating a modern twist. At Cocktail Courier, we strive to elevate
the art of cocktail-making. Working with Tony and his team will offer our
customers an authentic and premium mixer experience that complements the
world's finest spirits, precisely what makes East Imperial a favourite among
cocktail enthusiasts and professional bartenders alike."

 

Enquiries:

Anthony Burt / Andrew Robertson - investors@eastimperial.com
(mailto:investors@eastimperial.com)

 

About East Imperial

Founded in New Zealand and Singapore in 2012, East Imperial produces a range
of ultra-premium mixers that sell throughout APAC, the US and EMEA. Guided by
a clear strategy to capitalise on the growing demand for premiumisation across
the beverage industry, East Imperial has sold over 33 million bottles in over
20 countries since its founding, with popular products including Old World
Tonic, Grapefruit Tonic, Yuzu Tonic and Mombasa Ginger Beer. In 2023, East
Imperial won 8 medals at the coveted Tonic & Mixers Masters Competition in
London. The company was founded on the philosophy of creating exquisite
products defined by heritage, tradition and authenticity. All products are
made from the highest quality, all-natural ingredients, reflecting East
Imperial's commitment to providing a sustainable product and minimising
environmental impacts at every stage of the manufacturing process. For more
information about East Imperial and its ultra-premium mixers.

 

 Visit eastimperial.com.

 

About Cocktail Courier

Since its inception in 2014, Cocktail Courier has pioneered the U.S. cocktail
delivery industry, enabling nearly one million households nationwide to embark
on a journey of cocktail discovery and enjoyment from the comfort of their
homes. In doing so, Cocktail Courier has proudly served millions of cocktails,
driven consumer awareness and trial, and created an acclaimed, award-winning
brand that is now synonymous with beautiful, approachable, and delicious
cocktails.

 

Visit cocktailcourier.com.

 

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