REG - East Imperial PLC - New Zealand Trading Update

East ImperialAnnouncement

03/01/2024 07:15

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RNS Number : 4421Y  East Imperial PLC  03 January 2024

3 January 2024

East Imperial plc

("East Imperial" or the "Company")

New Zealand Trading Update

East Imperial plc, the global purveyor of super-premium beverages, is pleased
to announce significant Tier 1 and Tier 2 on-premise account wins in New
Zealand for November and December alongside progress in recent margin
improvement initiatives.

 

Q4 has marked a significant achievement for East Imperial, with the successful
acquisition of prominent on-premise accounts spearheaded by the stunning new
Ayrburn precinct in Arrowtown, South Island. Ayrburn is an expansive, historic
piece of land set against a mountainous backdrop. It is poised to be New
Zealand's most exciting new dining destination, with various fine dining
restaurants, a cellar door, and themed luxury bars. East Imperial has been
appointed as the premium mixer partner across the site following a competitive
pitch process.

 

East Imperial is also delighted to announce its presence in two new luxury
5-star hotels. Having commenced on 13 December, the Pullman Hotel at Auckland
Airport features East Imperial as its exclusive mixer provider, which is due
to be followed by the planned January 2024 opening of the stunning
InterContinental in downtown Auckland. The latter agreement extends the
Company's strong relationship with the global luxury hotel group and reaffirms
East Imperial as the choice for the most discerning and luxurious
international outlets.

 

The Company is also pleased to see the overall on-trade channel rebound
strongly in October and November, with positive momentum into December and
2024.

 

The Company's margin improvement programme, implemented at the half-year mark,
has started to deliver significant margin improvement as the Company heads
towards a target of 35%, in line with guidance. This is the direct result of
several initiatives, including a price increase and ongoing supply chain
changes that see less reliance on third-party logistics providers.

 

 

Enquiries:

East Imperial plc

Anthony Burt - investors@eastimperial.com

 

Allenby Capital Ltd (Broker)

Guy McDougall / Matt Butlin (Sales and Corporate
Broking)
+44 (0)20 3328 5656

Jeremy Porter / Piers Shimwell (Corporate Finance)

 

 

 

 

 

 

About East Imperial

Founded in New Zealand and Singapore in 2012, East Imperial produces a range
of ultra-premium mixers that sell throughout APAC, the US and EMEA. Guided by
a clear strategy to capitalise on the growing demand for premiumisation across
the beverage industry, East Imperial has sold over 33 million bottles in over
20 countries since its founding, with popular products including Old World
Tonic Water, Grapefruit Tonic Water, Yuzu Tonic Water and Mombasa Ginger Beer.
In 2023, East Imperial won 8 medals at the coveted Tonic & Mixers Masters
Competition in London.

 

The Company was founded on the philosophy of creating exquisite products
defined by heritage, tradition and authenticity. All products are made from
the highest quality, all-natural ingredients, reflecting East Imperial's
commitment to providing a sustainable product and minimising environmental
impacts at every stage of the manufacturing process. For more information
about East Imperial and its ultra-premium mixers.

 

Visit https://www.eastimperial.com/ (https://www.eastimperial.com/)

 

About Ayrburn

Located in Queenstown, the alluring new precinct is set to redefine New
Zealand's culinary scene, offering an invitation to experience the best of the
country's food, wine, and hospitality in a carefully crafted space designed
for locals and visitors alike to come together and enjoy exceptional moments
over great food and wine.

 

https://ayrburn.com/ (https://ayrburn.com/)

 

About Pullman Hotels and Resorts

Pullman Hotels and Resorts is a French multinational upscale hotel brand Accor
owns. Pullman has 145 hotels and resorts in 42 countries across Africa, the
Americas, Asia, Europe, the Middle East and Oceania.

 

https://all.accor.com/hotel/8219/index.en.shtml
(https://all.accor.com/hotel/8219/index.en.shtml)

 

About The InterContinental Group

InterContinental Hotels Group, operating under the brand IHG Hotels &
Resorts, is a prominent British multinational hospitality company with its
headquarters in Windsor, England. Listed on the London Stock Exchange and the
New York Stock Exchange, IHG is recognised as a constituent of the prestigious
FTSE 100 Index.

 

https://www.ihg.com/intercontinental/hotels/us/en/auckland/aklha/hoteldetail
(https://www.ihg.com/intercontinental/hotels/us/en/auckland/aklha/hoteldetail)

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