REG - East Imperial PLC - Partnership with Galaxy Entertainment Group

East ImperialAnnouncement

05/02/2024 07:00

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RNS Number : 9455B  East Imperial PLC  05 February 2024

This announcement contains inside information for the purposes of Article 7 of
the UK version of Regulation (EU) No 596/2014 which is part of UK law by
virtue of the European Union (Withdrawal) Act 2018, as amended ("MAR"). Upon
the publication of this announcement via a Regulatory Information Service,
this inside information is now considered to be in the public domain.

 

5 February 2024

 

East Imperial PLC

(the "Company")

 

Partnership with Macau's Galaxy Entertainment Group

 

Highlights

●     Partnership with one of the world's leading resorts, hospitality
and gaming companies

●     Transaction brokered by East Imperial's regional partner and
recent strategic investor

●     Supports the Company's positioning as the only true super-premium
mixer in the region

●     Board's expectation for further such wins

 

 

East Imperial PLC, the global purveyor of super-premium beverages, is pleased
to announce today that an agreement has been reached to supply the prestigious
Hong Kong-listed Galaxy Entertainment Group, Macau's leading hotel and casino
operator. Galaxy Entertainment Group (SEHK:27) is listed on the Hong Kong
Stock Exchange and has a market capitalisation of approximately US$25bn.

 

Galaxy Entertainment Group operates, among other bespoke properties, Galaxy
Macau, a mega-casino resort comprising different hotels - Galaxy Macau, Banyan
Tree, Hotel Okura and Raffles Macau- each with its distinct theme.

 

This agreement will initially see East Imperial's core range offered in the
executive suites and The Macallan Whisky Bar & Lounge. This represents a
significant achievement by the Company's regional distribution partner and
recent strategic investor,  Wen Hua International / INL Investments.

 

This partnership aligns with the Company's positioning as the only true
super-premium mixer in the region and the Company's relentless focus on the
super-luxury end of the market.

 

Tony Burt, Chairman, CEO & Founder of East Imperial, commented:

 

"The APAC region has always been the cornerstone of the East Imperial story
and business, and to see our highly-regarded and highly valued partner, Wen
Hua International, landing this significant deal underlines our combined
strategic strength for the region. We expect this to be the first of many such
wins, and we're super-excited with this achievement and what lies ahead in
2024 and beyond."

 

 

 

Enquiries:

Anthony Burt - investors@eastimperial.com (mailto:investors@eastimperial.com)

Allenby Capital -Broker

Guy McDougall / Matt Butlin- Sales and Corporate Broking
                          Tel: +44 (0) 20 3328 5656

Jeremy Porter/ Piers Shimwell - Corporate Finance

 

 

About East Imperial

Founded in New Zealand and Singapore in 2012, East Imperial produces a range
of ultra-premium mixers that sell throughout APAC, the US and EMEA. Guided by
a clear strategy to capitalise on the growing demand for premiumisation across
the beverage industry, East Imperial has sold over 33 million bottles in over
20 countries since its founding, with popular products including Old World
Tonic, Grapefruit Tonic, Yuzu Tonic and Mombasa Ginger Beer. In 2023, East
Imperial won 8 medals at the coveted Tonic & Mixers Masters Competition in
London. The company was founded on the philosophy of creating exquisite
products defined by heritage, tradition and authenticity. All products are
made from the highest quality, all-natural ingredients, reflecting East
Imperial's commitment to providing a sustainable product and minimising
environmental impacts at every stage of the manufacturing process. For more
information about East Imperial and its ultra-premium mixers, please visit
www.eastimperial.com.

 

About Galaxy Entertainment Group

Galaxy Entertainment Group ("GEG" or the "Group") is one of the world's
leading resort, hospitality, and gaming companies. It primarily develops and
operates an extensive portfolio of integrated resort, retail, dining, hotel
and gaming facilities in Macau. The Group is listed on the Hong Kong Stock
Exchange and is a constituent stock of the Hang Seng Index. Please visit
www.galaxyentertainment.com/en

 

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