REG - East Imperial PLC - US Distribution Agreement

East ImperialAnnouncement

19/01/2022 07:05

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RNS Number : 9303Y  East Imperial PLC  19 January 2022

19 January 2022

 

East Imperial plc (the "Company")

US Distribution Agreement

 

East Imperial, the global purveyor of ultra-premium beverages, is pleased to
announce it has signed a long-term distribution agreement with Republic
National Distributing Company (RNDC), one of the largest distributors in the
US operating across 37 states.

 

Under the terms of the agreement, RNDC will commence distributing to the
on-trade and off-trade markets from March 2022 across eight US states;
California, Washington, Colorado, Arizona, Maryland, Illinois, Washington DC
& Florida. These states have been experiencing rapid growth in demand for
premium mixers and represent an opportunity for East Imperial to achieve a
step-change in the scale of the business across the US. RNDC already provides
distribution for East Imperial's best-selling beverages in California, which
has experienced strong sales growth.

 

Following the agreement with RNDC, the US is expected to make up an increasing
and significant proportion of East Imperial's revenues. East Imperial is
actively seeking a US-based third-party bottling provider in anticipation of
the increased demand and to significantly improve the efficiency of
operations. This is a strategic priority for the management team.

 

While RNDC's distribution will focus on the on-trade and off-trade market,
East Imperial will continue to provide a direct-to-consumer offer in the US
through Amazon Marketplace as part of a multi-channel strategy. East
Imperial's canned product range became available on Amazon in November last
year and has seen strong demand throughout the US.

 

Tony Burt, Founder and CEO, said:

 

"This US distribution agreement is a huge milestone for East Imperial. RNDC is
the second-largest distributor in the US and our partnership with them will
transform our presence in this major market. The global trend towards
premiumisation is rapid and the US is driving that demand. We have a great
opportunity now to capture a huge slice of this valuable market and I'm
confident we can achieve that and deliver a step-change in the scale of our
business as a result."

 

Enquiries:

 

MHP Communications

Peter Hewer         +44 (0) 770 9326 261

Rachel Mann        +44 (0) 758 5301 464

eastimperial@mhpc.com (mailto:eastimperial@mhpc.com)

 

 

 

 

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