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India's Eros in early talks with Apple, others to sell content library - source (updated)

* Other companies interested include Amazon, Netflix -source 
    * Eros library includes hits like 'Bajrangi Bhaijaan' & 
'Dabangg' 
 
 (Adds details on India market, valuations) 
    By Sankalp Phartiyal and Shilpa Jamkhandikar 
    MUMBAI, Aug 7 (Reuters) - Indian movie production house Eros 
Group is in preliminary talks with Apple  AAPL.O  and other 
major content distributors to sell its entire content library of 
films and music, a source familiar with the matter told Reuters 
on Monday. 
    The other parties in the fray include Amazon  AMZN.O  and 
Netflix  NFLX.O , but talks are in very early stages, said the 
source, who declined to be named as the discussions are private. 
    India's Economic Times reported the talks earlier in the 
day. The newspaper, which cited multiple sources familiar with 
the matter, said the deal could be worth around $1 billion. 
    Reuters could not immediately ascertain the potential deal 
value, but market watchers expect it to be substantially lower. 
    A spokeswoman for Eros was not reachable for comment. Apple 
said it does not comment on speculation, while a spokeswoman for 
Amazon also declined to comment on what she called "rumour and 
speculation". Netflix also declined to comment on the matter. 
    The talks come at a time when major global content streaming 
companies are jockeying to boost local Indian television, movie 
and music offerings in a bid to lure millions of users coming 
online in the world's fastest growing Internet services market. 
    Netflix and Amazon have both been working aggressively on 
securing exclusive Indian content for their respective platforms 
that both launched in the country last year. 
    Eros began exploring strategic options about six months ago 
for its Indian content library, a second source told Reuters. 
    The source, who also asked not to be named, said Eros 
attempted to work out deals with a number of top domestic 
broadcasters including Sony, Star, Viacom and Zee. 
    The source said the $1 billion value quoted in the ET report 
was too high and that Eros' library was worth less, adding Apple 
was unlikely to splurge on Indian content. 
    Apple, which recently began assembling some of its lower-end 
iPhones in India, has been vying to boost market share in the 
price-conscious Indian market. Apple's iPhones currently account 
for only a small sliver of the smartphones sold in the country. 
    Eros, whose library includes some major hits from the Hindi 
film industry, or Bollywood - such as 'Bajrangi Bhaijaan', 
'Dabangg' and 'Bajirao Mastani' - has also expanded its 
offerings in recent years to films in other Indian languages 
such as Tamil and Bengali. Eros says it owns a library 
comprising more than 3,000 Indian films. 
 
 (Reporting By Sankalp Phartiyal, Shilpa Jamkhandikar, Rahul 
Bhatia and Devidutta Tripathy in Mumbai, and Samantha Kareen 
Nair in Bengaluru; Editing by Himani Sarkar and Euan Rocha) 
 ((samanthakareen.nair@thomsonreuters.com; +91 8067491310, 
Reuters Messaging: 
samanthakareen.nair.thomsonreuters.com@reuters.net)) 
 
Keywords: EROS GROUP APPLE/DEALS

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