* Vietnam asset sales program has been source of frustration
* Now investors, bankers see some hopes of a pickup
* Sabeco sales, changed rules cause of optimism
* Process isn't for the fainthearted, is often unorthodox
By Anshuman Daga and Mai Nguyen
SINGAPORE/HANOI, Dec 8 (Reuters) - Foreign investors and
bankers who flocked to Vietnam in the past two decades as they
sought to cash in on government plans to sell state assets
usually left frustrated as what was promised rarely
materialised. But now they are finally seeing some modest
grounds for optimism.
In a series of recent moves, the Vietnamese authorities have
indicated they may be more serious about significant sales of
government-owned companies.
Last month, they unveiled plans to sell a stake of up to 54
percent, worth $5 billion, in the nation's biggest brewer in
what is set to be the country's largest privatisation yet.
Giving up majority control of Sabeco - Saigon Beer Alcohol
Beverage Corp SAB.HM is the brewer's full name - is a bold
move in the communist state.
Hanoi has already changed the rules to speed up future
privatisations from next year. Among the changes are the
introduction of a book-building process for initial public
offerings and an easing of its restrictions on strategic
partners.
Vietnam is speeding up its privatisation drive as it
grapples with a deteriorating fiscal picture, including a budget
deficit and growing public debt at a time when it wants to
devote more money to developing the nation's infrastructure.
Private share sales and listings are booming. Mall operator
Vincom Retail VRE.HM raised $741 million last month in
Vietnam's biggest equity offering, which attracted cornerstone
investors such as Singapore sovereign wealth fund GIC and major
U.S. fund manager Franklin Templeton. Total demand for the
shares reached $2 billion.
Next year, the government has slated 181 state-owned
companies to make divestments of stakes to investors and 64 more
for broader share sales through IPOs. Altogether, the
government has said it wants to sell stakes in at least 533
companies by 2020 through direct sales or IPOs.
And this doesn't include dozens of companies who were on the
2017 list but won't get to market this year. According to the
latest publicly available government figures, Vietnam had only
managed 26 divestments in the first eight months of this year
from a 135-long list that was planned. The 44 IPOs target this
year is also likely to be missed, with only 38 IPOs slated to be
completed by year-end, a government committee said.
"You have a lot of global asset managers, frontier market
investors, hedge funds and others that want to capture and
participate in the growth of emerging markets and frontier
markets like Vietnam," said Jeffrey Perlman, Southeast Asia head
of Warburg Pincus, which together with a consortium, sold part
of its stake in Vincom Retail in the float.
"If you can provide them a conduit with which to do that and
a business they can understand, they'll want to participate,"
said Perlman.
Vietnam's strong economy and roaring stock market underpin
its appeal.
Over the past decade, the country has grown by an average
6.1 percent a year, according to World Bank data and Vietnam's
benchmark stock market index .VNI is up 42 percent this year,
touching 10-year highs and making it Asia's best performing
market.
And last month, Vinamilk VNM.HM , Vietnam's largest listed
company, bolstered hopes that the privatisation process is
getting smoother.
A year ago, a planned sale of a 9 percent stake in the dairy
group was cut sharply following a last minute rule that limited
single bidders to 2.7 percent stakes each.
In November, though, a further share sale attracted 19
bidders and allowed the winner, part of Hong Kong conglomerate
Jardine Matheson JARD.SI , to eventually build a 10 percent
stake. urn:newsml:reuters.com:*:nL3N1NM24D
STRONG STOMACH NEEDED
Still, the Vietnam market is not for the faint hearted.
Few bankers, investors or lawyers interviewed for this
article expect the stop-start process of recent years -
characterised by fickle policy making, vested interests and high
valuations - to disappear overnight.
As an example, they point to the unorthodox way in which the
Sabeco stake is being sold.
In spite of the sale being known about for months, a lack of
detail about the size, price or structure until last week means
bidders have been given just under three weeks to get their
paperwork in order, including arranging deposits and guarantees
and setting up onshore accounts.
Unlike the auctions familiar in developed markets, where
investors are whittled down over several rounds and offers can
be adjusted, Sabeco bidders need to submit a single price for a
specific number of shares in a sealed envelope in one round.
"I have never seen a process like this for such a large
sale. To bid all or nothing is very weird," said one banker.
"People know this process is crazy. They are trying to solve the
puzzle."
All bids will be ranked only by price, so the highest
bidder's offer will be accepted in full, with remaining shares
allocated to the next highest bidders regardless of how many
shares they originally bid, the sale documents show.
In theory, for foreigners, the process means a bidder
offering the highest price and seeking a 25 percent stake would
get that, leaving a rival that offered a price just pennies
lower but who wanted the maximum 39 percent, with just 14
percent. Foreigners are restricted to 49 percent total ownership
and already hold 10 percent, led by Heineken HEIN.AS with 5
percent.
Since listing on the Ho Chi Minh exchange last December,
Sabeco's share price has tripled. Its enterprise value is now 37
times its core profit versus close to 15 for some of the largest
global brewers, according to Reuters data.
The stocks rally has left Vietnam as one of the most
expensive markets in Asia and dealmakers fear the current
optimism could be at risk if prices began slipping.
"The market is frothy. And if it crashes, then everyone just
goes on to the next thing. It could change very quickly,' said
Tony Foster, Vietnam managing partner for Freshfields Brukhaus
Deringer, who has worked in Hanoi for over two decades.
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Vietnam's Vietnam speeds up asset sales as equity markets soar
http://reut.rs/2ju0QWx
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(Reporting by Anshuman Daga and Mai Nguyen; Editing by Jennifer
Hughes and Martin Howell)
((anshuman.daga@tr.com; +65 64035676; Reuters Messaging:
anshuman.daga.thomsonreuters.com@reuters.net))
Keywords: VIETNAM PRIVATISATION/