** Future Lifestyle Fashions Ltd FLFL.NS rises as much as
5.2 pct to 420 rupees
** Co said on Wednesday it would invest about 1.40 bln
rupees ($20.35 mln) in online fashion retailer Koovs Plc
KOOV.L urn:newsml:reuters.com:*:nFWN1U0094
** This will give co access to online fashion platform,
something that had been missing from its portfolio - Jefferies
analysts
** Co will be able to operate an omni-channel play along
with its physical store network and push its own brand portfolio
- Jefferies
** With the deal, both FLFL and Koovs look set to gain,
Jefferies analysts write, maintaining "buy" rating and PT of 540
rupees
** More than 163,000 shares change hands, compared with the
30-day avg of 97,000
** Stock had gained 15.5 pct this year as of last close
($1 = 68.8100 Indian rupees)
((Reuters Messaging:
krishna.vkurup.thomsonreuters.com@reuters.net))