** J.P.Morgan initiates coverage of Idexx Laboratories
IDXX.O and Heska Corp HSKA.O with "overweight" rating; views
companion animal diagnostic market as most attractive
sub-segment of animal health space
** Currently, macro trends such as rising pet ownership and
pet humanization are significant growth drivers in diagnostic
utilization, which has further accelerated following pandemic -
brokerage
** Market-leader IDXX is ideally positioned to take
advantage of these industry tailwinds because of its
best-in-class product offering and strong commercial
infrastructure - JPM
** Brokerage also sees HSKA as major emerging player in the
space which brings in attractive opportunities with new product
cycle and its recent expansion into Europe
** JPM calls companion animal diagnostics market "highly
sticky", as vet customers are often locked into multi-year
contracts and rarely switch providers, offering annuity-like
sales visibility for the diagnostic manufacturers
** Brokerage sets PTs of IDXX at $570 and HSKA at $195;
median PTs are $500 and $151, respectively
(Reporting by Tapanjana Rudra)
((Tapanjana.Rudra@thomsonreuters.com;))