RCS - U.S. Polo Assn. - U.S. Polo Assn. Presents at Pitti Immagine Uomo

Intesa SanPaolo SpAAnnouncement

12/06/2023 13:15

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RNS Number : 3045C  United States Polo Association  12 June 2023

U.S. Polo Assn. Presents at Pitti Immagine Uomo

Multi-Billion-Dollar Global Sports Brand's Motto, "Play Your Part," at the
Pitti Games

FLORENCE, ITALY & WEST PALM BEACH, FL / ACCESSWIRE / June 12, 2023 / U. S.
Polo Assn., the official brand of the United States Polo Association (USPA),
presents its vibrant, sporty Spring-Summer Collection 2024 from June 13-16 at
Pitti Immagine Uomo at the historic Fortezza da Basso in Florence.

IMAGE:
https://www.accesswire.com/users/newswire/images/760311/eaf94617aff9e43f050fd63f26d4.jpg
(https://www.accesswire.com/users/newswire/images/760311/eaf94617aff9e43f050fd63f26d4.jpg)

The U.S. Polo Assn. tagline, "Play Your Part" is all about teamwork and doing
what's right in sports and in life. Perfectly matched with U.S. Polo Assn.,
"Pitti Games" is the theme that defines the style and atmosphere of this
year's Pitti Immagine. The show's Creative Directors Leonardo Corallini and
Angelo Figus emphasize "play" as the keyword, which is synonymous with energy,
commitment, and a desire to succeed. These themes are shown consistently in
the authentic style of U.S. Polo Assn.

The EVENTS:

Join U.S. Polo Assn. from June 13-16 at Booth 25 Cavaniglia, where the
multi-billion-dollar sports brand will showcase its Spring-Summer Collection
2024, celebrating the brand's heritage in the sport of polo since 1890. See
the collection in an immersive digital setting that is unlike any the brand
has presented before. Visitors to the booth will see the presence of U.S. Polo
Assn.'s double horsemen logo and signature red, white and blue stripe, as well
as video and online activations. Delicious Sammontana Gelati will be served at
the booth to all guests, while the media will enjoy a toast of champagne by
Taittinger, a tradition in the sport of polo, in a separate VIP Media Lounge.

A very special panel discussion on Wednesday, June 14, at 10:30 a.m. will
feature entrepreneur, TV presenter, Instagram influencer, and sports
enthusiast Federica Nargi, as well as Stefano Giansanti, Captain of the
Italian Polo Team, and Alessandro Giachetti, Member of the Federation of
Italian Sports Equestrian (FISE) Polo. Also presenting will be J. Michael
Prince, the President & CEO of USPA Global Licensing, the company that
manages and oversees the $2.3 billion U.S. Polo Assn. brand across 190
countries, and U.S. Polo Assn.'s Italian Apparel Licensee, Incom's CEO,
Lorenzo Nencini, who was recently appointed and serves on the 2023 Pitti
Immagine's Board of Directors.

U.S. Polo Assn. will also be celebrating "Live Authentically," an evening
inspired by fashion, art, sports and music, on Wednesday, June 14, with a
spectacular VIP Party in the magical Giarino Torrigiani.

Nestled in the heart of Florence, where inspiration will surround this
private, invitation-only event, the Torrigiani Garden is the largest private
urban garden in Europe. This unforgettable night will feature a candlelit
dinner served around a horseshoe table, and include a world-renowned artist, a
remarkable horse whisperer, and conclude with one of the most popular rock
bands in the region originating from Florence. The featured wine will be
provided by world-renowned Il Borro, alongside Champagne Partner Taittinger
and sweet treats by Sammontana Gelati. Last but not least, specialty branded
Porsches, representing "horsepower," will be exhibited and sponsored by Centro
Porsche Firenze.

The COLLECTION:

The season's U.S. Polo Assn. Men's and Women's Collection of apparel,
presented by Incom, is inspired by the colors and moods of the Mediterranean
Sea and focuses on beautiful sun-washed colors and shades of blue, relaxed
fits, and artisan materials. Consumers will also see amazing textures in
menswear from lightweight woven shirts, like linen and seersucker, to light,
cheerful colors and florals that exude a retro flare. U.S. Polo Assn. never
strays far from its origins or its authentic connection to the sport of polo
with the classic polo shirt. This season, consumers will find fun and
fashionable variations, whether it's retro, stripes, color blocking or the
most classic simple style. Polos look great on everyone, whether it's men,
women or kids. For women, the polo dress is coming back in a big way, and
you'll see feminine details like ruffles, embroidery, and eyelet fabrics. The
brand's USPA Life product continues to grow with a focus on sustainable denim,
the use of supima cotton, and more. The product is identifiable by labels and
a logo promoting the colors of USPA Life - white, navy, and field green - the
consumer's cue to our sustainably sourced product.

For handbags this season, presented by Eastlab, consumers can expect the
softest of leather and simple shapes, from warm caramel colors to pops of
citrus like lime, yellow, pink and lavender. Beach and destination bags are
made of natural fabrics like canvas and raffia or straw for a hand-crafted
artisanal look. U.S. Polo Assn. logos and monograms alongside equestrian
prints are a mainstay and look great on any fabric. Going from day into night,
we see shimmering metallics that remind us that sporty is also elegant.

Spring-Summer 2024 shoes presented by Bonis provide many new styles, offering
new materials, colors, and innovative structures that respect the brand's
philosophy while always paying close attention to the themes of quality, sport
and authenticity. The collection is characterized by an expansion of both the
casual and the sportier styles with an introduction of various new models that
range from the more classic model to more urban and sportier. U.S. Polo
Assn.'s women's and men's new collection presents styles that underline the
commitment to build on USPA LIFE, the sustainable initiative of the brand.

The season's U.S. Polo Assn. Watch & Jewelry Collection by EuroTrade is
known for its sport-inspired, classic American style, and each season the
designs reach a new level with unique details, shapes and colors. The
Spring-Summer 2024 Collection combines new elements and stunning colors, from
pastels to brights, with the key elements of our brand's heritage. Within the
collection, customers will find a combination of natural gemstones, enamel
elements, and colored crystals to create perfect summer essential accessories.

Finally, the signature red, white and blue stripe is omnipresent for U.S. Polo
Assn., from apparel, shoes, and accessories to store décor and game gear,
because it's a pillar of the brand. Look for this accent embedded in much of
the Spring-Summer Collection 2024.

The EXECUTIVES:

Alongside Nencini in Florence for Pitti week is J. Michael Prince, President
and CEO of USA-based USPA Global Licensing, which manages the
multi-billion-dollar U.S. Polo Assn. brand globally. Prince said, "I am proud
to be here in Florence representing U.S. Polo Assn. at the greatest industry
trade show in the world, alongside such outstanding partners as Incom, Bonis,
EastLab and EuroTrade, who represent the very best of what our global brand
has to offer," said Prince "We plan to bring some excitement to the Pitti Uomo
show with this Collection, while also showcasing our brand's authentic
connection to the sport of polo. And our very special VIP party at the magical
Giarino Torrigiani gardens will be a night to remember; an event of fashion,
art, sport and music that's not to be missed!"

Florentine by birth, Lorenzo Nencini joined the family company, Incom, based
in Montecatini Terme, in his early twenties. When Incom and U.S. Polo Assn.
entered their licensing arrangement at the end of 2007, Nencini became
responsible for the partnership that has helped both Incom and U.S. Polo Assn.
become a great success story in Western Europe. About his appointment to the
Pitti Immagine Board of Directors explains Nencini, "It's both a privilege and
an honor to be a member of a board consisting of talented entrepreneurs, where
together we can share ideas and innovations to enhance the breadth and depth
of Pitti Immagine. My goal for participation on the Pitti Board is to
stimulate and inspire a modern vision for the future of fashion at the world's
most influential men's fashion tradeshow."

Alongside Prince and Nencini, U.S. Polo Assn. licensees in Italy are Augusto
Bonetto representing Bonis, Andrea Zini representing EastLab, and Franco
Zuccon representing EuroTrade, who will all be present to proudly show their
respective products and speak with partners, vendors, and other brand
representatives.

About U.S. Polo Assn.

U.S. Polo Assn. is the official brand of the United States Polo Association
(USPA), the non-profit governing body for the sport of polo in the United
States and one of the oldest sports governing bodies, having been founded in
1890. With a multi-billion-dollar global footprint and worldwide distribution
through over 1,100 U.S. Polo Assn. retail stores and thousands of department
stores, sporting goods channels, independent retailers, and e-commerce, U.S.
Polo Assn. offers apparel for men, women, and children, as well as accessories
and footwear in more than 190 countries worldwide. U.S. Polo Assn. was named
one of the top five sports licensors in 2022, alongside the NFL, MLB, and NBA,
according to License Global. Visit uspoloassnglobal.com
(https://pr.report/Gmn3haST) and follow @uspoloassn.

 

 

About Incom S.p.A.

Incom S.p.A., founded in Montecatini Terme (PT) in 1951, manages, as a
licensee, the apparel for the U.S. Polo Assn. brand in Western Europe, which
produces and distributes iconic clothing brands all over the world. In
addition, Incom is one of the main suppliers of military and paramilitary
clothing in the Italian State both for uniforms and for technical clothing.
Since January 2008, it has been producing and distributing men's, women's, and
children's clothing in Western Europe under the U.S. Polo Assn. brand, with
record sales results and growth. For further information, visit
www.incomitaly.com (https://pr.report/CFNIohrS) .

EuroTrade s.r.l.

EuroTrade is U.S. Polo Assn.'s licensee in Western Europe for watches and
accessories. Headquartered in Italy, EuroTrade was founded in 1987 and
specializes in the creation and distribution of high-quality watches and
accessories characterized by original design and innovative technology.
EuroTrade offers the market an original and trendy accessory to wear on any
occasion. Visit www.incomitaly.com/en/euro-trade-s-r-l/
(https://pr.report/EfgCyqLS) .

About Bonis S.P.A

Bonis is the exclusive footwear licensee for U.S. Polo Assn. in Europe.
Founded in 1970, Bonis is a leading company in the footwear business and is a
partner selected by some of the most influential international brands. Located
in the heart of the Asolo and Montebelluna footwear district, the home of the
most important sport system brands. Bonis works with private labels,
contracting and licensing. Visit www.bonis-spa.com
(https://pr.report/54JyrIM8) .

About Eastlab

Eastlab is the exclusive licensee for U.S. Polo Assn. handbags in Europe.
Founded in 2015, Eastlab today represents some of Italy's major players in the
production and marketing of bags, footwear, accessories, and suitcases.
Eastlab's targeted response to market demand and passion for the craft has
allowed the company to quickly acquire great credibility in the market and
gain the trust of important partners. Visit www.eastlab.it/
(https://pr.report/kPL2i-Cc) .

Contact Information:

Stacey Kovalsky

Senior Director, Global Communications
skovalsky@uspagl.com (mailto:skovalsky@uspagl.com)

+001.561.790.8036

Paola Varani
paolavarani@hubcomm.net (mailto:paolavarani@hubcomm.net)

Laura Varani
lauravarani@hubcomm.net (mailto:lauravarani@hubcomm.net)

Sara Montanelli
saramontanelli@hubcomm.net (mailto:saramontanelli@hubcomm.net)

Laura Manfrin
laura@twins-pr.com (mailto:laura@twins-pr.com)

Maura Busatto
maura@twins-pr.com (mailto:maura@twins-pr.com)

SOURCE: USPA Global Licensing Inc.

 

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