REG - Intuitive Invests.Gp - Hui10 partnership agreement with Sinopec Easy Joy

Intuitive InvestmentsAnnouncement

Tue 07:00

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RNS Number : 5348X  Intuitive Investments Group plc  02 September 2025

2 September 2025

 

Intuitive Investments Group plc

 

("IIG" or the "Company")

 

Hui10 partnership agreement with Sinopec Easy Joy

 

Hui10 secures TEAM CHINA merchandise and promotion deal with Easy Joy retail
network

Ensures mass-market reach for Hui10's Lucky World brand

 

IIG plc, through its largest investment, Hui10 Inc ("Hui10"), is pleased to
announce the execution of a landmark merchandise and digital lottery HongBao
promotion agreement with China Petroleum & Chemical Corporation
("Sinopec"), covering the nationwide distribution of TEAM CHINA-branded
merchandise on Sinopec's Easy Joy online convenience store platform.

 

Highlights of the Agreement:

 

 ●    Hui10 will design and distribute TEAM CHINA-branded Sports lottery
      HongBao-linked merchandise through Easy Joy's online store under the Lucky
      World consumer brand.
 ●    The rollout will reach Easy Joy's loyalty programme with an estimated 190
      million registered members, forming one of the largest retail ecosystems in
      Asia.
 ●    The partnership includes integration of Hui10's Lottery HongBao digital
      platform, offering mobile-accessible QR code red envelopes with embedded
      lottery credit.

 

This agreement further strengthens Hui10's strategic partnership with the
General Administration of Sport of China and ensures high visibility for Lucky
World TEAM CHINA offerings through Easy Joy's strong ability to deliver
in-store branding campaigns for leading consumer brands.

 

Leveraging Sinopec's national footprint, the agreement ensures mass-market
reach for Hui10's Lucky World brand and the embedding of Lucky World products
and digital lottery HongBao into both urban and rural markets.

 

The partnership will drive customer engagement through Lottery HongBao as Easy
Joy customers will receive digital red envelopes (HongBao) containing stored
credit for lottery play as part of co-branded promotional campaigns, enhancing
page views and spend-per-visit. With the intention to jointly develop
marketing campaigns to allow Easy Joy members to redeem loyalty points for
Lucky World merchandise and Lottery HongBao, creating an omnichannel
promotional loop that links merchandise, loyalty, and lottery play.

 

The initial product launch and digital activation are planned for the
beginning of 2026, with subsequent rollout phases involving:

 ●    Expansion of product lines across the TEAM CHINA range;
 ●    Integration of Lucky World's omnichannel lottery HongBao platform into Easy
      Joy's retail, loyalty, and payment systems;
 ●    Scalable deployment of QR code based Lottery HongBao at point of sale, inside
      packaging, and through Sinopec digital media.

 

Sir Nigel Rudd, Chairman of IIG, commented: "Following the strides made with
the TEAM CHINA contract, the partnership with Sinopec's Easy Joy network
serves to further grow the reach of Hui10's Lucky World platform and Lottery
HongBao loyalty programme via Sinopec's 190 million-strong loyalty base and
28,000+ stores. This agreement provides the opportunity for unmatched national
reach for TEAM CHINA merchandise.

 

This agreement marks a significant step forward in Hui10's digital lottery
strategy. By embedding Lottery HongBao functionality into retail products and
consumer journeys, Hui10 are building the next generation of lottery-linked
engagement for China's consumers. We are delighted with the significant
progress being made by Hui10 underpinning the substantial opportunity this
offers IIG shareholders"

 

 

Enquiries:

 

 Intuitive Investments Group plc                    www.iigplc.com (http://www.iigplc.com/)

 Sir Nigel Rudd, Non-Executive Chairman             Via FTI Consulting

 Giles Willits, CEO

 Zeus                                               +44 (0)20 3829 5000

 Nick Cowles / Graeme Summers / Dominic King

 FTI Consulting                                     +44 (0)20 3727 1000

 Jamie Ricketts / Valerija Cymbal / Jemima Gurney   IIG@fticonsulting.com

 

About Intuitive Investments Group plc

IIG is an investment company focused on fast growing, high potential
Technology and Life Sciences businesses operating predominantly in the UK,
continental Europe, the US and APAC, utilising the Board's experience to seek
to generate significant capital growth over the long term for shareholders.

 

About Hui10

Hui10 is a technology company involved in the digital transformation of the
Chinese lottery. It's platform unlocks the market expansion of the Chinese
lottery through increasing the number of people playing lottery from the
current 10% participation level to target more than 30%. Hui10's platform is
integrated into China's national interbank card settlement system and payment
platform, UnionPay. Lucky World is an omnichannel commerce platform which
provides China's existing 200,000 lottery only shops access to a wider
fastmoving consumer goods product offering through its growing number of
commercial partnerships with leading Chinese suppliers. Lucky World provides a
solution for brands to tackle the global counterfeit crisis using its
integrated Lottery HongBao digital solution with incentives, helping to build
brand loyalty and trust.

 

About Sinopec Easy Joy

Easy Joy is the retail arm of Sinopec Group, operating over 27,800 stores
within its network of more than 30,000 petrol stations across China. It serves
over 190 million loyalty customers and is known for executing retail
partnerships with major global brands, including food & beverage,
lifestyle, and now licensed Olympic merchandise.

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