REG - Intuitive Invests.Gp - Hui10 Secures Agreement with Diageo Shuijingfang

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RNS Number : 7071A  Intuitive Investments Group plc  25 September 2025

25 September 2025

 

Intuitive Investments Group plc

 

("IIG" or the "Company")

 

Hui10 Secures Agreement with Diageo Shuijingfang

 

Agreement reinforces the commercial strength of Hui10's Lottery HongBao
platform

 

IIG is pleased to announce that its largest investment, Hui10 Inc ("Hui10")
has signed a strategic cooperation agreement with Sichuan Shuijingfang Co.
Ltd. ("Shuijingfang"), a leading premium baijiu brand in China and
majority-owned subsidiary of Diageo plc, a FTSE100 business and global leader
in premium beverages.

 

This partnership marks Hui10's first formal cooperation agreement with a
Diageo plc subsidiary and reinforces the commercial strength of Hui10's
Lottery HongBao platform. It highlights a new model of cross-sector marketing
between global beverage brands and national lottery infrastructure.

 

Highlights of the Agreement:

 ●    Hui10 and Shuijingfang will cooperate to introduce Sports Lottery HongBao
      promotions through Shuijingfang's national retail presence and online mini
      programmes.
 ●    Shuijingfang's flagship "Fang Ke You Li" WeChat Mini Program will incorporate
      Hui10's digital lottery incentives, including QR-linked red envelopes
      redeemable for Sports Lottery entries.
 ●    Shuijingfang's products will be sold via Hui10's "Cai Le Tian Xia"
      private-domain lottery commerce platform, enabling nationwide access through
      over 200,000 Sports Lottery shops.
 ●    Joint development of exclusive baijiu products and channel-specific packaging
      will enhance customer acquisition and promotional impact.
 ●    Engagement campaigns will be jointly designed with provincial Sports Lottery
      Management Centres to support compliance and national exposure.

 

Giles Willits, Chief Executive Officer of IIG plc, commented: "We are
delighted to announce this strategic partnership with Shuijingfang, a
subsidiary of Diageo. It demonstrates Hui10's ability to commercialise its
technology through partnerships with global consumer brands and aligns
perfectly with our mission to scale engagement and monetisation via digital
lottery systems."

 

 

Enquiries:

 

 Intuitive Investments Group plc                    www.iigplc.com (http://www.iigplc.com/)

 Sir Nigel Rudd, Non-Executive Chairman             Via FTI Consulting

 Giles Willits, CEO

 Zeus                                               +44 (0)20 3829 5000

 Graeme Summers / Dominic King

 FTI Consulting                                     +44 (0)20 3727 1000

 Jamie Ricketts / Valerija Cymbal / Jemima Gurney   IIG@fticonsulting.com

 

About Intuitive Investments Group plc

IIG is an investment company focused on fast growing, high potential
Technology and Life Sciences businesses operating predominantly in the UK,
continental Europe, the US and APAC, utilising the Board's experience to seek
to generate significant capital growth over the long term for shareholders.

 

About Hui10

Hui10 is a technology company involved in the digital transformation of the
Chinese lottery. It's platform unlocks the market expansion of the Chinese
lottery through increasing the number of people playing lottery from the
current 10% participation level to target more than 30%. Hui10's platform is
integrated into China's national interbank card settlement system and payment
platform, UnionPay. Lucky World is an omnichannel commerce platform which
provides China's existing 200,000 lottery only shops access to a wider
fastmoving consumer goods product offering through its growing number of
commercial partnerships with leading Chinese suppliers. Lucky World provides a
solution for brands to tackle the global counterfeit crisis using its
integrated Lottery HongBao digital solution with incentives, helping to build
brand loyalty and trust.

 

About Diageo plc

Diageo plc is a FTSE 100-listed global leader in beverage alcohol with iconic
brands such as Johnnie Walker, Guinness, and Baileys. Through its majority
ownership of Sichuan Shuijingfang, Diageo has established a foothold in
China's fast-growing baijiu sector.

 

About Shuijingfang

Shuijingfang is one of China's oldest and most prestigious baijiu brands.
Listed on the Shanghai Stock Exchange (SSE: 600779), it is headquartered in
Chengdu, Sichuan Province. It blends traditional distillation with modern
brand development and is committed to driving innovation in product and
digital engagement.

 

 

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