(Adds comments, sector performance)
By Anshuman Daga and Saeed Azhar
SINGAPORE, Jan 23 (Reuters) - Siam Commercial Bank Pcl (SCB)
SCB.BK has begun to formally seek bids for its life insurance
business in a sale that could raise about $3 billion for
Thailand's third-biggest lender, said people with knowledge of
the process.
Prudential PLC PRU.L , AIA Group 1299.HK > and Manulife
Financial Corp MFC.TO are among insurers weighing a bid for
SCB Life Assurance, the people said.
SCB was looking to sell a 49 percent stake in the unit last
year, but the process was delayed due to expected changes in
foreign shareholder rules governing the sector, according to
separate sources aware of the process.
Whether it sells all or only part of the business depends on
the offers it receives and who they are from, the people said.
First round bids are expected to be submitted by early February,
they added.
The sources for this story declined to be identified as they
were not authorised to speak to the media.
SCB's CEO Arthid Nanthawithaya declined to comment.
Prudential, AIA and Manulife declined comment.
Thailand caps foreign companies' stakes in domestic
insurance ventures at 49 percent, but lawyers said Thailand
recently amended its rules to allow foreign insurers to seek
government permission to own more than 49 percent or up to a 100
percent shareholding in a Thai insurer.
Bangkok-based law firm Tilleke & Gibbins said in a note last
week that the move is a significant reform for Thailand's life
insurance industry, following liberalisation of the country's
non-life insurance sector in recent years.
GLOBAL INSURERS
SCB's deal is expected to include rights for a buyer to sell
insurance products through the bank's 1,200 branch network. The
so-called bancassurance model is lucrative for banks as global
insurers are willing to pay hefty fees for access to lenders'
branch networks and for exposure to a rapidly growing middle
class in developing markets, such as Thailand.
SCB Life is ranked fourth in Thailand's life insurance
market, with Muang Thai Life Assurance Public Co the market
leader.
Other major players are AIA, France's AXA AXAF.PA , which
has a deal with Krung Thai Bank KTB.BK , and Thai Life
Insurance.
Southeast Asia is seen as a growth region for foreign
insurers, who are attracted by relatively faster growth rates of
life premiums and the region's low insurance penetration.
The Thai Life Assurance Association said this month that
total premium income in the country grew 5.4 percent from
January to November 2016, to 508 billion baht ($14.4 billion).
Analysts expect strong growth.
"The Thai economy is expected to grow and there's more
savings coming out as well, so things are looking better than
before," said Rajnish Juta, who looks after Southeast Asia
insurance services at Deloitte & Touche.
"I would look at Thailand and Indonesia as the ones where
companies will be looking for growth. But the reason why they
might chose Thailand is because it's much more stable than
Indonesia. It's easier to do business in Thailand," he said.
(Additional reporting by Manunphattr Dhanananphorn in BANGKOK;
Editing by Martin Howell and Susan Fenton)
((anshuman.daga@tr.com; +65 64035676; Reuters Messaging:
anshuman.daga.thomsonreuters.com@reuters.net))
Keywords: SIAM COMRCL INSURANCE/