** Cowen initiates coverage of cannabis-focused website
Leafly Holdings Inc LFLY.O with "outperform" and a PT of $12;
says LFLY has a leading online presence and is well positioned
for long-term growth
** LFLY rises 2.8% to $10.02 premarket, set to extend gains
to a second session after three straight days of losses
** Cowen cites co's ability to deliver nearly double the
return on ad spend vs peers, driving better account growth
** Says LFLY's software as a service model delivers a stable
over 85% gross margin, offering investors a differentiated way
to have exposure to cannabis
** LFLY comes at a lower price point and integrates
seamlessly with a retailer's existing business software stack,
creating opportunity for better paid penetration of brands on
LFLY's platform over time, brokerage says
** LFLY down 2.4% YTD as of last close
(Reporting by Susan Mathew)
((susan.mathew@thomsonreuters.com))