** Shares of Life Insurance Corporation of India LIFI.NS jump 6% to 890.2 rupees, top gainer on Nifty Next 50 .NN50 index
** State-owned life insurer posts jump in annualised premium equivalent sales as well as value of new business (VNB) and VNB margin, helped by higher contribution from profit-boosting non-par products
** Emkay Global upgrades LIFI to "buy" from "add", citing consistent margin improvement and share price underperformance
** BOBCAPS ("buy", PT: 1,058 rupees) likes LIFI's focus on expanding non-par share in product mix
** Analysts tracking LIFI rate it "buy" on average - data compiled by LSEG
** Stock fell 3.6% in January vs Nifty Next 50 index's 2.2% drop
(Reporting by Nandan Mandayam in Bengaluru)
((Nandan.Mandayam@thomsonreuters.com; Mobile: +91 9591011727;))