(The author is a Reuters Breakingviews columnist. The opinions
expressed are her own.)
By Yawen Chen
HONG KONG, June 28 (Reuters Breakingviews) - Missfresh
shares fell 26% on their New York debut, a worrying sign for
rival Dingdong Maicai’s upcoming listing. Price wars and
logistics costs have crushed margins and e-commerce giants are
muscling into the sector. Joining forces may give both a better
chance of survival.
Full view will be published shortly.
Follow @ywchen1 https://twitter.com/ywchen1 on Twitter
CONTEXT NEWS
- Shares of Chinese online grocery company Missfresh closed
down 26% to $9.66 on their first day trading on June 25,
compared to their initial public offering price of $13. The
company sold 21 million American depositary shares at the lower
end of its target range, raising $273 million.
- Rival Dingdong Maicai is seeking to raise as much as $410
million, including an over-allotment option, on the New York
Stock Exchange, marketing them at a range of $23.5 to $25.5
each.
- Missfresh and Dingdong Maicai had lowered their initial
funding targets by 40%, the South China Morning Post reported on
June 24 citing sources.
- For previous columns by the author, Reuters customers can
click on CHEN/
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Missfresh updated prospectus https://www.sec.gov/Archives/edgar/data/0001851682/000119312521195850/d123092df1a.htm
SCMP story https://www.scmp.com/business/banking-finance/article/3138439/chinese-grocery-platforms-missfresh-dingdong-scale-down-us
Tencent-backed Missfresh valued at $2.5 bln after shares slump
in debut urn:newsml:reuters.com:*:nL3N2O7376
BREAKINGVIEWS-Meituan delivers strong dish with weak sides
urn:newsml:reuters.com:*:nL2N2NI00P
BREAKINGVIEWS-Beijing attacks from rear in online grocery war
urn:newsml:reuters.com:*:nL1N2J3064
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(Editing by Robyn Mak and Katrina Hamlin)
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