NOVENTIQ – new brand of Softline
20/10/2022 13:32
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RNS Number : 5871D Softline Holding PLC 20 October 2022
Softline Holding plc
("Softline" or the "Company")
Softline Holding plc begins trading under the brand name NOVENTIQ
London, 20 October 2022 - Softline Holding PLC [SFTL, US83407L2079] (Softline,
the organisation, or the company), the Cyprus registered global IT and digital
transformation solutions and services provider headquartered in London, today
begins trading under the new brand name NOVENTIQ. As a $1bn+ player in the
global digital transformation market, the rebranding signals the start of a
new era for this rapidly evolving company.
The company operates in almost 60 countries globally, employs c. 3,900 people,
and delivered turnover of $1.1bn with YoY growth of 51% in fiscal year 2021.
The LSE-listed business just sold its Russian operations to founder, Igor
Borovikov. The Russian business will now operate independently from NOVENTIQ.
Under the new brand, the company will continue on its mission to help
organisations to transform and operate efficiently and securely in the
increasingly digital economy.
NOVENTIQ´s portfolio consists of multi-cloud services, future workplace
solutions, modern hybrid infrastructure, digital transformation (DX) and
cybersecurity services, software provisioning and consultancy, software and
application engendering and development. NOVENTIQ will continue to go forward
as one of Microsoft's largest partners in emerging markets. The company will
also further invest in strengthening its partnerships with industry-leading
technology providers to deliver outstanding value to its 75,000 customers.
Sergey Chernovolenko, Chief Executive Officer at NOVENTIQ, said:
"It is exciting for me to introduce this new brand, under which we will
continue to deliver immense value for our customers, employees and
shareholders. We are launching NOVENTIQ with a laser-focus on growth and
expansion of the business. With this new brand, we expect to cement our
position as the leading provider of digital transformation and cybersecurity
solutions and services for customers in emerging markets and beyond. This
brand continues the values of Softline brand that were appreciated by all our
customers, employees, partners and stakeholders and under which we achieved so
much in the last few years.
"Although we operate in a digital world, people have always been at the core
of what has made our business so successful. It is our people and our
relationships with incredible technology partners which have allowed us to
deliver stellar results for our customers. A priority for us will be to grow
our teams in all our key markets as we continue to expand and capitalise on
growth opportunities in numerous regions. I have absolutely no doubt that our
path forward under the NOVENTIQ brand will offer the best future for all our
stakeholders, and that those continued relationships will carry us through to
ever greater success and prosperity together."
Jacques Guers, Chairman of the Board of Directors at NOVENTIQ, said:
"It's fantastic to see our business moving into a new era under the brand of
NOVENTIQ. We are certain that this step will enable us to continue making a
positive impact for an ever-increasing number of organisations around the
world. The kind of impact we deliver is stitched into our very DNA. And,
despite rebranding being a challenging process for our company to undertake,
we know it is a worthwhile one, as it will allow us to continue to fulfil our
purpose. We are excited to embark on this journey as NOVENTIQ for many years
to come."
NOVENTIQ is the global brand of Softline Holding plc, and covers our core
business for digital transformation, cybersecurity, and cloud solutions and
services. This brand reflects changes in the technology industry over the last
20 years. Enterprises and organisations around the world require purposeful
and intelligent innovation on demand to improve their business outcomes. The
past 20 years have seen an explosion in software, as well as remarkable growth
in cloud technology, the increasing importance of cybersecurity, and the
proliferation of information technology into every corner of any modern
organisation.
NOVENTIQ. Global expertise, local outcomes
The new name NOVENTIQ represents an amalgamation of several things:
· NOV derives from the Latin word novus for 'new'. Innovation is
essential for NOVENTIQ´s customers, vendors and employees.
· EN comes from entrepreneurial. It is the entrepreneurial spirit that
everyone notices about this company. The never-ending quest for economic value
and a 'can-do' attitude are what marks NOVENTIQ out from other companies in
the industry. We are focused on serving enterprises around the world. EN is
also energy, something that we bring to everything we do.
· T refers to technology, the company´s expertise, passion, and
product. T also stands for transformation, an essential requirement for any
enterprise looking to ensure a successful the future.
· IQ - stands for intelligence and quality - two key features that
characterise a successful provider, one who can address highly complex
problems for customers, and deliver intelligent information solutions which
are of the highest quality.
NOVENTIQ also comes with a new motto: Global expertise, local outcomes. This
underlines the organisation´s success. Constantly gaining expertise, and
operating as a global player. Building competitive advantage thanks to global
nature of our business. The slogan also emphasises the company´s focus on
delivering for their customers wherever they are.
Notes to Editors
· The launch of this new brand follows the announcement made by
Softline Holding plc (LSE: SFTL) on October 20(th) 2022, which confirms the
sale of its Russian business to its founder, Igor Borovikov. From this date,
the Russian business will operate independently from Softline Holding plc.
LINK (https://noventiq.com/news)
· The names of the legal entities of Softline Holding plc. group are
not changing with the introduction of the new brand of NOVENTIQ.
· NOVENTIQ will be led from its headquarters in London by a senior
leadership team including CEO, Sergey Chernovolenko; President, Hervé
Tessler; and CFO Burak Ozer (BIOS (https://noventiq.com/about/leadership) ).
The organisation will continue to be listed on the London Stock Exchange
following its successful IPO in October 2021, which valued the original group
at $1.5 billion at the time.
· In the past four months, we have announced three acquisitions - still
in process, not closed - Seven Seas Technologies, Makronet, and Value Point
System, which altogether will add around 1,500 people to NOVENTIQ´s current
3,900 employees, making it a company of c. 5,400 people.
PR agency Contact NOVENTIQ Communications Contact
Rocio Herraiz
Eve Frayling
eve.frayling@pagefield.co.uk (mailto:eve.frayling@pagefield.co.uk) Head of Global Communications
+44 (0)7896 540438
rocio.herraiz@noventiq.com
rocio.herraiz@softline.com
About NOVENTIQ
NOVENTIQ is the new brand name of Softline Holding plc, one of the fastest
growing players in the sector. It is a leading global solutions and services
provider in digital transformation and cyber-security, headquartered in
London. Under this brand, the company enables, facilitates and accelerates the
digital transformation of its customers' businesses, connecting over 75,000
organisations from all industries with hundreds of best-in-class IT vendors,
and delivering its own services and solutions.
The company delivered turnover of approximately US$1.1 billion in the fiscal
year of 2021. It is listed on the London Stock Exchange upon its successful
IPO in October 2021.
The company´s c. 3,900 employees, work in almost 60 countries throughout
Asia, Latin America, Eastern Europe, Middle East and Africa - markets with
significant growth potential.
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