REG-O'KEY Group S.A. O'KEY GROUP ANNOUNCES 6.0% NET RETAIL REVENUE GROWTH IN Q4 2020
28/01/2021 05:00
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O'KEY Group S.A. (OKEY)
O'KEY GROUP ANNOUNCES 6.0% NET RETAIL REVENUE GROWTH IN Q4 2020
28-Jan-2021 / 06:00 CET/CEST
Dissemination of a Regulatory Announcement that contains inside
information according to REGULATION (EU) No 596/2014 (MAR), transmitted by
EQS Group.
The issuer is solely responsible for the content of this announcement.
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Press release
28 January 2021
O'KEY GROUP ANNOUNCES 6.0% NET RETAIL REVENUE GROWTH IN Q4 2020
O'KEY Group S.A. (LSE, MOEX: OKEY, the "Group" or the "Company"), one of
Russia's leading food retailers, today announces its unaudited operating
results for the fourth quarter (Q4) and the twelve months (12M) of 2020.
All materials published by the Group are available on its website
1 www.okeygroup.lu.
Q4 2020 operating highlights
• Group net retail revenue1 rose by 6.0% YoY to RUB 48,939 mln in Q4
2020, mainly as a result of like-for-like (LFL) net retail revenue
growth, supported by DA! selling space expansion.
• Group LFL net retail revenue increased by 4.2% YoY in Q4 2020, driven
by growth in both DA! and O'KEY chains.
• Net retail revenue at O'KEY hypermarkets increased by 1.6% YoY to RUB
41,808 mln in Q4 2020 on the back of a 1.8% YoY LFL net retail revenue
growth.
• DA! discounters demonstrated a 42.2% YoY net retail revenue growth,
reaching RUB 7,131 mln in Q4 2020. This came on the back of a 23.5%
LFL net retail revenue increase and a 15.1% YoY expansion of selling
space in Q4.
• In line with the previously announced forecast, the Group opened 13
DA! stores (net of closures) in Q4, increasing its total number of DA!
stores to 118 by the end of 2020. The Group expects that discounters
will remain the main driver of growth going forward.
1 Hereinafter, net retail revenue, LFL net retail revenue, and the average
ticket metrics are provided net of VAT.
12M 2020 operating highlights
• Group net retail revenue increased by 5.9% YoY to RUB 172,738 mln in
12M 2020, driven primarily by a 5.4% YoY LFL increase in net retail
revenue.
• Net retail revenue for DA! discounters grew by 45.3% YoY to RUB 25,950
mln in 12M 2020 as a result of a 27.8% LFL net retail revenue growth
and a 15.8% increase in selling space. The discounter's share of Group
net retail revenue reached 15% in 12M 2020.
• O'KEY hypermarkets' LFL net retail revenue rose by 2.5% YoY in 12M
2020. This resulted in a net retail revenue increase of 1.0% YoY to
RUB 146,788 mln.
• Sales via O'KEY's delivery platform increased by 28.4% YoY in 12M
2020, reaching 3.7% of O'KEY's net retail revenue in Moscow and 2.1%
in St.-Petersburg.
Q4 2020 - Key Events
• On December 14, the Group listed its GDRs on the Moscow Exchange,
aiming to expand its investor base and boost liquidity. The Group
intends to maintain its initial listing on the London Stock Exchange,
where O'KEY's GDRs have traded since 2010.
The full text of the announcement is available at
2 https://okeygroup.lu/press-center/press-releases/2020/1736/
• In December, the Company expanded its online delivery operations to 20
more Russian cities. As a result, O'KEY now offers delivery in all of
its main regions of operation.
The full text of the announcement is available at
3 https://okeygroup.lu/press-center/press-releases/2020/1740/
Armin Burger, Chief Executive Officer at O'KEY Group, commented:
"We are pleased with our results in what has been such a challenging year.
Our business model, combining modern hypermarkets, uniquely positioned
discounters and a developed online platform, proved its flexibility and
resilience in a turbulent macroeconomic environment caused by the
pandemic. In 12M 2020, the Group's net retail revenue rose by 5.9% YoY,
with a solid LFL growth of 5.4%."
"DA! discounters reached a 15% share of the Group's revenue in 12M 2020
and continued to lead the Group's performance. With its strong
value-for-money proposition, carefully selected product offering based on
the 'fresh' and own brands portfolio, and focus on 'everyday low prices',
DA! continued to capitalize on a growing long-term trend towards
cost-conscious consumption. In 12M 2020, DA! showed record top-line growth
for the last three years - net retail revenue rose by 45.3% YoY, with an
impressive 27.8% LFL increase driven by both basket and traffic growth."
"O'KEY hypermarkets demonstrated a 2.5% LFL revenue increase in 12M 2020,
enjoying customer loyalty thanks to a well-balanced product range with a
particular focus on freshness, competitive prices, a high level of
service, and a safe shopping environment. As we mentioned earlier, we are
implementing a transformation program across our hypermarkets, aiming to
anticipate market trends and further increase our attractiveness to
customers in a fast-changing consumer environment."
"To meet growing customer demand for multi-channel shopping, we have
substantially increased both our online capacity and speed of delivery
through the e-commerce platform. Sales through our delivery service rose
by around 30% YoY and reached 1.6% of O'Key's revenue in 12M 2020. We see
great potential for further development and continue to invest in our own
e-commerce business focusing, first of all, on Moscow and St.-Petersburg
as key cities of our presence."
"In December 2020, the Group successfully listed its GDRs on the Moscow
Exchange while maintaining its primary listing on the London Stock
Exchange. As a Group, we are focused on creating value for our customers,
partners and shareholders, and the Moscow listing is another important
step to diversify our investor base, improve the liquidity of our shares
and allow our performance to be better reflected in the Group's market
valuation."
Operating review
Group Net Retail Revenue for Q4 and 12M 2020
Net Retail Revenue, RUB Q4 2020 Q4 2019 YoY, % 12M 2020 12M 2019 YoY, %
mln (excl. VAT)
O'KEY Group 48,939 46,152 6.0% 172,738 163,154 5.9%
O'KEY hypermarkets 41,808 41,136 1.6% 146,788 145,298 1.0%
DA! discounters 7,131 5,016 42.2% 25,950 17,856 45.3%
Group Like-for-Like Net Retail Revenue Dynamics for Q4 and 12M 2020
Q4 2020 vs. Q4 2019 12M 2020 vs. 12M 2019
LFL Net Retail Revenue, Net Average Net Average
% retail Traffic ticket retail Traffic ticket
revenue revenue
O'KEY Group 4.2% (12.5%) 19.0% 5.4% (10.7%) 18.0%
O'KEY hypermarkets 1.8% (15.7%) 20.7% 2.5% (14.2%) 19.5%
DA! discounters 23.5% (0.6%) 24.3% 27.8% 2.2% 25.1%
Note: Q4 and 12M 2020 LFL metrics calculated based on 76 O'KEY and 90 DA!
stores.
Group Net Retail Revenue Monthly Metrics for Q4 2020
Oct Nov Dec Q4 2020 12M 2020
Net retail revenue, % YoY
O'KEY Group 6.4% 1.1% 9.3% 6.0% 5.9%
O'KEY hypermarkets 2.0% (4.0%) 5.3% 1.6% 1.0%
DA! discounters 39.2% 41.8% 45.4% 42.2% 45.3%
Customer traffic, % YoY
O'KEY Group (8.1%) (11.5%) (9.8%) (9.8%) (9.2%)
O'KEY hypermarkets (14.5%) (18.3%) (15.6%) (16.1%) (15.7%)
DA! discounters 15.1% 13.9% 13.8% 14.2% 15.8%
Average ticket, % YoY
O'KEY Group 15.8% 14.3% 21.2% 17.6% 16.6%
O'KEY hypermarkets 19.4% 17.6% 24.9% 21.2% 19.8%
DA! discounters 21.0% 24.5% 27.8% 24.7% 25.5%
Group net retail revenue increased by 6.0% YoY to RUB 48,939 mln in Q4
2020, and by 5.9% YoY in 12M 2020, reaching RUB 172,738 mln. This was
mainly driven by LFL net retail revenue growth across both store formats.
Group LFL net retail revenue grew by 4.2% YoY in Q4 2020, and by 5.4% YoY
in 12M 2020.
The DA! demonstrated a 42.2% YoY increase in net retail revenue to RUB
7,131 mln in Q4 2020, and a 45.3% YoY rise to RUB 25,950 mln in 12M 2020.
LFL net retail revenue for DA! discounters rose by 23.5% in Q4 2020, and
by 27.8% in 12M 2020. Both LFL ticket and traffic also experienced
positive growth in 12M 2020.
Own brands' share of DA! revenue stood close to 50% in 12M 2020.
In 2020, 18 DA! stores were opened (net of closures), an 18% YoY increase.
The Group sees discounters as a major growth contributor to its top- and
bottom-line performance in both the medium and long term.
Net retail revenue at O'KEY hypermarkets increased by 1.6% YoY to RUB
41,808 mln in Q4 2020, led by a 1.8% growth in YoY LFL net retail revenue.
This was partially offset by a decrease in selling space due to the
closure of two O'Key stores in 12M 2020.
In 12M 2020, O'KEY net retail revenue rose by 1.0% YoY to RUB 146,788 mln,
on the back of a 2.5% increase in LFL net retail revenue.
Starting from Q2 2020 and till the year end, we observed changes in
consumer behavior caused by the pandemic. The customers shopped less
frequently, but tended to stockpile in order to minimise visits. In Q4
2020, O'KEY LFL traffic was down by 15.7% YoY, while the average LFL
ticket rose by 20.7% driven mainly by more items per basket. As a result,
O'KEY LFL net retail revenue increased by 1.8% YoY in Q4 2020.
As expected, December saw strong customer demand, and net retail revenue
growth accelerated across both O'KEY and DA! formats, hitting 5.3% YoY and
45.4% YoY respectively.
In 2020, O'KEY continued to enhance its customer proposition. Ensuring the
high quality of our 'ultra-fresh' and 'fresh' product ranges and of our
own production remained our key priority. These products' share of total
revenue exceeded 45% in 12M 2020. The share of private labels increased by
1.0 pp YoY, amounting to 8.7% of O'KEY retail revenue in Q4 2020.
The Group is transforming its hypermarkets to further enhance the
competitiveness of O'KEY stores. At the end of the last year, the Company
released a new concept for its O'KEY stores aimed at further improving
product offerings and the shopping experience, as well as better utilising
selling space. The first re-designed store opened in the Europolis
shopping mall in Moscow. The Group plans to gradually upgrade O'KEY stores
in line with this new concept.
To address the increased consumer demand for online shopping, the Group
has significantly enhanced operational capacity and functionality of its
e-commerce platform over the last year. In addition, it has launched a
90-minute express delivery and, among other things, upgraded its mobile
application with additional omni-channel features.
Sales via O'KEY's delivery platform increased by 28.4% YoY in 12M 2020,
reaching 3.7% in Moscow and 2.1% in St. Petersburg.
In 2020, in addition to its own delivery service in Moscow and St.
Petersburg, the Group expanded its online operations across all the major
cities of its footprint. This was achieved via partnerships with leading
nation-wide delivery operators. The Group plans to continue developing its
own e-commerce platform, with a particular focus on the key cities of
Moscow and St. Petersburg.
Group Stores Expansion in 12M 2020
Stores and Selling Space 12M 2020 12M 2019 Net change Change (%)
Number of stores, EoP 195 178 17 9.6%
O'KEY hypermarkets 77 78 (1) (1.3%)
DA! discounters 118 100 18 18.0%
Total selling space (sq. m.), EoP 599,536 598,308 1,228 0.2%
O'KEY hypermarkets 519,369 529,055 (9,686) (1.8%)
DA! discounters 80,167 69,253 10,914 15.8%
In 2020, the Company opened one O'KEY hypermarket in St. Petersburg and
closed two - in Stavropol and Volgograd. In addition, in-line with our
transformational strategy, we optimized selling space of the hypermarket
relaunched under the new concept. As a result, total O'KEY selling space
was down YoY by 9.7 thousand sq. m (or 1.8%), as of December 31, 2020.
In 2020, the Group opened 18 DA! Stores (net of closures), in line with
the previously announced forecast. This increased selling space by 15.8%
YoY, as of December 31, 2020.
As of December 31, 2020, the Group operated 77 O'KEY stores and 118 DA!
discounters, with a total selling space of 599,536 sq. m.
For further information please contact:
For investors
Natalya Belyavskaya
Head of Investor Relations
+7 495 663 6677 ext. 266
4 Natalya.Belyavskaya@okmarket.ru
5 www.okeygroup.lu
For media
Alla Golovatenko
Public Relations Manager
+7 926 169 9117
6 alla.golovatenko@okmarket.ru
7 www.okeygroup.lu
ABOUT O'KEY GROUP
O'KEY Group S.A. (LSE, MOEX: OKEY, RAEX - 'ruA-') is one of the leading
grocery retailers in Russia, operating hypermarkets under the O'KEY brand
and discounters under the DA! brand.
As of December 31, 2020, the Group operated 195 stores across Russia (77
hypermarkets and 118 discounters) with total selling space of 599,536
square meters. The company opened its first hypermarket in St. Petersburg
in 2002 and has since demonstrated continuous growth. O'KEY was the first
Russian food retailer to launch e-commerce operations in St. Petersburg
and Moscow, offering a full range of hypermarket products for home
delivery. The Group has six e-commerce pick-up points in Moscow and six
e-commerce pick-up points in St. Petersburg. In 2015, the Group launched
the first discount chain in Russia under the DA! brand. The Group operates
five distribution centres in Russia - three in Moscow and two in St.
Petersburg. The Group employs more than 20,000 people.
In 2019, Group's revenue amounted to RUB 165.1 billion, while EBITDA
reached RUB 14.1 billion and net income climbed to RUB 747 million.
The O'KEY shareholder structure is as follows: NISEMAX Co Ltd - 44.79%,
GSU Ltd - 29.52%, free float - 25.69%.
DISCLAIMER
These materials contain statements about future events and expectations
that are forward-looking statements. These statements typically contain
words such as 'expects' and 'anticipates' and words of similar import. Any
statement in these materials that is not a statement of historical fact is
a forward-looking statement that involves known and unknown risks,
uncertainties and other factors which may cause our actual results,
performance or achievements to be materially different from any future
results, performance or achievements expressed or implied by such
forward-looking statements.
None of the future projections, expectations, estimates or prospects in
this announcement should be taken as forecasts or promises nor should they
be taken as implying any indication, assurance or guarantee that the
assumptions on which such future projections, expectations, estimates or
prospects have been prepared are correct or exhaustive or, in the case of
the assumptions, fully stated in this announcement. We assume no
obligations to update the forward-looking statements contained herein to
reflect actual results, changes in assumptions or changes in factors
affecting these statements.
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ISIN: US6708662019
Category Code: MSCH
TIDM: OKEY
LEI Code: 213800133YYU23T4L791
Sequence No.: 92427
EQS News ID: 1163847
End of Announcement EQS News Service
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